Senior Marketing Manager

Hornblower Group; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading global experiences and transportation company seeks a Senior Marketing Manager to drive brand awareness and customer engagement. This role involves developing and executing comprehensive marketing strategies, overseeing multi-channel campaigns, and leading a team in a fast-paced environment. Candidates should possess at least 5 years of marketing experience, strong organizational skills, and the ability to effectively communicate across diverse teams. A remote position, this role offers the chance to be part of a dynamic company culture focused on respect and inclusivity.

Qualifications

• 5 years of marketing experience in a leadership role.
• Ability to communicate effectively within a large environment.
• Strong organizational skills including prioritizing tasks.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals.
• Lead integrated campaigns across various channels.
• Manage relationships with creative and media partners.

Skills

Social Media content creation

Project management

Copywriting

Data analysis

Presentation skills

Education

BS/BA degree

Job description

Job Description

Hornblower Group is a global leader in experiences and transportation. Spanning a 100-year history, Hornblower Group's portfolio of international offerings includes water-based experiences (dining and sightseeing cruises), land-based experiences (walking and food tours) and ferry and transportation services. City Experiences, Hornblower Group's premier experience division, offers land- and water-based experiences as well as ferry and transportation services. Hornblower Group's subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a marine services company specializing in the operation, maintenance and repair of government and privately owned vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group's global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group's additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.

Position Summary:

The Senior Marketing Manager is a strategic and hands‑on leader responsible for developing, executing, and optimizing integrated marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role oversees multi‑channel marketing efforts, manages campaigns from concept to execution, and collaborates cross‑functionally to ensure alignment with organizational goals, brand standards, and compliance requirements. This is a remote position.

Duties and Responsibilities:

• Strategic Marketing Leadership
  • Develop and execute comprehensive marketing strategies aligned with business objectives and brand positioning
  • Translate organizational goals into actionable marketing plans with measurable outcomes
  • Serve as a senior thought partner to leadership on brand, audience growth, and market opportunities
• Campaign & Channel Management
  • Lead integrated campaigns across paid, earned, owned, and experiential channels (digital, social, email, partnerships, on‑site, PR, etc.)
  • Oversee campaign planning, execution, optimization, and post‑campaign analysis
  • Ensure consistent messaging and brand voice across all marketing touchpoints
• Brand & Content Oversight
  • Safeguard brand integrity and ensure adherence to brand guidelines
  • Oversee development of creative assets, messaging frameworks, and content calendars
  • Review and approve marketing materials to ensure quality, accuracy, and compliance
• Data, Analytics & Performance
  • Define KPIs and reporting frameworks to measure campaign performance, ROI, and audience engagement
  • Use insights and analytics to inform strategy, optimize spend, and improve effectiveness
  • Present clear, data‑driven recommendations to senior leadership
• Cross‑Functional & Stakeholder Collaboration
  • Partner closely with sales, operations, finance, legal, and external vendors or agencies
  • Manage relationships with creative, media, and technology partners
  • Ensure marketing initiatives align with operational realities and regulatory requirements
• Team & Project Leadership
  • Mentor and guide marketing team members; may directly manage staff or contractors
  • Prioritize workloads, manage timelines, and ensure projects are delivered on time and on budget
  • Foster a collaborative, accountable, and high‑performing team culture
• Additional job duties as assigned

Requirements & Qualifications:

• BS/BA degree
• 5 years of marketing experience
• Social Media content creation and platform management experience
• Copywriting and editorial skills
• Detail‑oriented project management skills
• Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
• Ability to take initiative and communicate effectively within a large environment
• Exceptional writer, strong presentation skills, and creative thinker
• Strong organizational skills including prioritizing
• Sound judgment and ability to successfully manage vendor/partner relationships

The RESPECT Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.