Senior Marketing Analytics Leader | AI, ROI & Growth

Micheldever Tyre Services; Basingstoke; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK tyre distribution company seeks a Senior Manager of Analytics to transform its data-focused marketing strategy. This role involves setting analytics strategies, delivering insights, and overseeing data governance to improve campaign effectiveness and customer retention. The ideal candidate will have proven leadership in analytics, strong communication skills, and a passion for data-driven decisions. Join us to make a visible impact on renowned brands in the automotive industry.

Qualifications

• Proven track record in analytics leadership impacting campaign ROI and customer retention.
• Ability to translate complex analyses into clear recommendations.
• Experience in building scalable data processes and ensuring GDPR compliance.

Responsibilities

• Set the Analytics Strategy and Plan.
• Deliver Insights and Performance Reporting.
• Lead Predictive Modelling and AI.
• Ensure Data Governance and Compliance.
• Mentor the Senior Analyst and develop the team.

Skills

Analytics leadership

Stakeholder management

Data-driven decision-making

Communication skills

Customer experience enhancement

Job description

A leading UK tyre distribution company seeks a Senior Manager of Analytics to transform its data-focused marketing strategy. This role involves setting analytics strategies, delivering insights, and overseeing data governance to improve campaign effectiveness and customer retention. The ideal candidate will have proven leadership in analytics, strong communication skills, and a passion for data-driven decisions. Join us to make a visible impact on renowned brands in the automotive industry.