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A national development bank in Westminster is looking for an individual to lead the strategy and management of their website while enhancing user experience across digital channels. The ideal candidate will have significant expertise in managing large-scale websites and CMS, particularly Drupal, and will be experienced in utilizing AI technologies to improve digital performance. This role offers competitive benefits including a substantial pension contribution and flexible working arrangements.
With responsibility for leading the strategy, management and continuous improvement of the Bank's website and for leading user testing and experience optimisation across the Bank's digital channels, you will ensure that the website delivers a compliant, accessible and engaging experience for all users, supports the Bank's brand and marketing objectives, and provides robust data and insight to inform decision‑making. This position is focused on user experience, testing, digital analytics, and CRM, working collaboratively across the organisation to drive measurable improvements in performance, content effectiveness, and customer journey optimisation. You will work closely with the Associate Director, Web Development & AI to ensure that enhancements to the digital estate are aligned with architectural, automation and AI developments, and that all activity is evidence‑based, measurable and compliant within a regulated environment. You will translate insight and testing outcomes into actionable improvements that enhance customer journeys, support accessibility and contribute to the Bank's marketing and business objectives within a regulated environment.
With significant experience managing and optimising large-scale websites and digital platforms within a complex, multi‑stakeholder environment, you will be able to demonstrate experience of Drupal CMS, including governance, functionality and performance oversight. Experience adopting AI technologies or automation tools to enhance digital performance, personalisation and efficiency is also essential as is a good understanding of SEO, A/B testing, UX and website optimisation methodologies.