Senior Legacy Marketing Manager

The Talent Set; United Kingdom; Hybrid; GBP 48,000; Full time

Job summary

A recruitment agency is looking for a Senior Legacy Marketing Manager to lead the UK legacy marketing programme. In this pivotal role, you will develop strategies, execute campaigns, and engage supporters to maximize legacy giving outcomes. Ideal candidates will have proven strategic marketing experience and excellent communication skills. This position offers a salary of circa £48,000 and requires two days a week in the Surrey office.

Qualifications

• Proven experience in strategic legacy marketing and campaign delivery.
• Strong understanding of direct marketing and digital channels.
• Excellent communication, copywriting, and strategic planning abilities.

Responsibilities

• Develop and refine UK and international legacy marketing strategies.
• Lead KPI reporting and analyse performance data.
• Plan and execute cross-channel legacy campaigns.

Skills

Strategic legacy marketing experience

Direct marketing knowledge

Communication and copywriting

CRM proficiency (Salesforce)

Project management

Tools

Salesforce

Microsoft Office

Job description

The Talent Set are delighted to partner with our client to support on the recruitment for a fantastic Senior Legacy Marketing Manager role. This pivotal position involves leading the UK legacy marketing programme, shaping legacy strategies, and supporting international teams to strengthen supporter engagement and maximise legacy giving outcomes.

Key Responsibilities

• Develop and refine UK and international legacy marketing strategies aligned with organisational goals
• Lead KPI reporting, analyse performance data, and recommend investment opportunities for growth
• Plan and execute cross-channel legacy campaigns via direct mail, email, social media, events, and publications
• Ensure compliance with fundraising regulations and best practices
• Collaborate effectively with internal teams to integrate legacy messaging within broader supporter engagement efforts
• Create adaptable marketing assets to support international teams
• Support local campaign execution and manage external agency engagement where needed
• Respond to legacy-related supporter queries and train staff for effective supporter interaction

Person Specification

• Proven experience in strategic legacy marketing and campaign delivery
• Strong understanding of direct marketing and digital channels
• Excellent communication, copywriting, and strategic planning abilities
• Proficiency in CRM systems, ideally Salesforce, alongside Microsoft Office tools
• Ability to manage multiple projects and collaborate across diverse teams and regions
• Demonstrates organisational skills and attention to detail, with a supporter-focused approach

What’s on Offer

Salary: circa £48,000

2 days a week in the Surrey Office

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.