Senior Field Event Manager - EMEA

Avalara; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company is seeking a Senior Field Event Manager to oversee EMEA's third-party event strategy, focusing on trade shows and customer-focused events. Responsibilities include managing budgets, creating event strategies, and collaborating with teams to ensure successful execution. Candidates should have over 8 years of experience in B2B event management, relevant tools expertise, and a demand generation mindset. This hybrid role promotes a diverse, innovative culture.

Benefits

Paid time off

Health and wellness benefits

Bonuses for eligible employees

Qualifications

• 8+ years managing large-scale B2B events in UK/EU.
• Experience leading event strategy in a SaaS organization.
• Demand generation mindset with project and budget management skills.
• Fluency in English and additional European languages beneficial.

Responsibilities

• Lead end-to-end event management, including budgeting and logistics.
• Develop EU event strategy aligning with marketing goals.
• Collaborate with teams and vendors for cohesive event execution.
• Analyze performance data to enhance event impact.

Tools

Salesforce

PowerBI

Allocadia

Job description

What You’ll Do

We are looking for a Senior Field Event Manager to lead Avalara's EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies.

You will utilise your event marketing expertise, project management skills, and collaboration to provide customer-focused events aligned with Avalara's goals. Occasionally this will include regional user conferences, customer and partner roundtable events.

You will report to the Senior Director of Marketing.

What Your Responsibilities Will Be

• Event Planning: You will lead end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis.
• Strategic Leadership: You will develop the EU event strategy, ensuring understanding of marketing goals while driving effectiveness.
• Partner Collaboration: You will work with our teams, partners, and vendors to guarantee a cohesive approach to event execution.
• Data-Driven Decision Making: You will track indicators, analyze performance, and provide insights to enhance event impact.
• Process Optimization: You will evaluate and refine event management processes for scalability and effectiveness.
• Demand generation mindset – Ensure all field events have a positive Return on investment / pipeline generation strategy, ownership of all field and partner event execution from planning, execution to lead upload and further follow up to ensure results.
• Team Leadership: You will not have direct managerial responsibilities but will guide the EMEA Field Events Team, promoting collaboration and best practices.
• Collaboration & Presentations: You will work with several teams, explaining the strategy, plan and execution plus performance to sales and executive leaders in QBRs and other meetings.

What You'll Need to be Successful

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Experience leading event strategy within a scaling SaaS organisation.
• A demand generation mindset with project and budget management experience.
• Expertise in using Salesforce, PowerBI, Allocadia or similar, and marketing automation tools.
• Experience in Indirect Tax, compliance, e-commerce, ERP would be beneficial.
• Experience managing multiple projects simultaniously, showing accountability to meet deliverables.
• Fluency in English plus and additional European languages would be beneficial.

#LI-LS1

#LI-HYBRID

This is a hybrid remote/in-office role.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.