Senior Ecommerce Manager | Cult Beauty

THG; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global ecommerce group is seeking a Senior Ecommerce Manager in Manchester. This role focuses on regional revenue performance, implementing growth strategies across digital channels, and managing a team. The ideal candidate will have strong budget management experience and a proven track record in a fast-paced online retail environment. The position offers competitive benefits including enhanced leave and wellbeing support.

Benefits

Bespoke development programmes

Enhanced annual leave

Wellbeing support

Staff discounts

Subsidised transport

Qualifications

• Experience in building budgets and marketing KPIs.
• Efficient time management and problem-solving skills.
• Experience working in a fast-paced e-commerce environment.
• Strong communication skills with leadership experience.
• Growth mindset in a growing region.

Responsibilities

• Develop and implement overall e-commerce strategy.
• Oversee site execution, campaigns, and trading calendar.
• Own the planning and delivery of regional budgets.
• Collaborate with marketing to identify growth opportunities.
• Manage and mentor the Ecommerce team.
• Utilise analytics for performance and customer behaviour.
• Prepare reports on key metrics for senior management.
• Review customer journeys for a frictionless experience.

Skills

Budget Management

Problem-solving

Leadership

Communication

Analytical Skills

Job description

Overview

The Senior Ecommerce Manager is responsible for regional revenue and profitability performance, leading the implementation of the growth strategy across multiple digital channels. The role plans and delivers ecommerce revenue, gross profit (GP) and KPI targets, supported by the Digital Director, and relies on market assessment, competitive reaction, and the development of marketing, trading and activation plans.

• Strategic Planning: Work with the Digital Director to develop and implement the overall e-commerce strategy to achieve business objectives and increase online market share. Utilise market research to identify trends, competitor landscape and customer needs. Support the identification and prioritisation of innovative growth opportunities that align with business goals.
• Website & App Management: Oversee end-to-end site execution, from campaigns and assets through to site health checks. Lead and implement territory strategy and trading calendar, while working with the marketing teams on supervising junior team execution.
• Sales Performance: Own the planning and delivery of regional budgets through campaign activations to ensure KPIs are achieved. Identify new and innovative ways to drive traffic to the site and improve traffic from existing channels to support the current and future strategy.
• Cross-Function Collaboration: Collaborate with marketing channel leads to identify new growth opportunities across both new and existing customer bases and to improve brand reputation, presence and new customer acquisition while managing Cost of Sale. Work closely with CRO and Tech teams to ensure seamless implementation of new initiatives and customer-facing upgrades.
• Team Leadership: Manage and mentor a team of Ecommerce Managers and Executives, fostering a culture of innovation and collaboration. Support and facilitate team development through effective knowledge sharing.
• Data & Analytics: Utilise analytics tools to monitor territory performance, customer behaviour, and marketing effectiveness. Encourage tool adoption across the team. Extract actionable insights to inform digital execution and CRO strategies; work with the data team to develop dashboards and tools for tracking KPIs and CRO performance. Identify trends and opportunities in user behaviour to enhance site performance and customer satisfaction globally.
• Reporting: Prepare regular reports on key metrics and projects, and present findings to senior management.
• Customer Focus: Review customer journeys and monitor conversion funnels to ensure a frictionless journey for customers. Review UX and make recommendations for adjustments across web and app platforms and consider competitor journeys while remaining aware of digital tech and retail advances.

Qualifications & Experience

• Experience in building budgets, trading calendars, sales forecasts and marketing KPIs, considering impact on and delivery of EBITDA and the P&L.
• Efficient time management, problem-solving skills, and ability to find effective yet scalable solutions.
• Experience working in a fast-paced e-commerce environment.
• Strong communication skills; experience leading and developing a junior team while influencing senior stakeholders.
• Growth mindset with ability to think outside the box in a growing region and agile environment with responsibility for key decision making.
• Experience operating in a fast-paced online retail environment.
• Additional context: commercially astute, ambitious and driven.

Company introduction and culture: We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, Cult Beauty, and brands across THG Beauty and THG Nutrition. We employ over 2,500 people globally and support a diverse, inclusive workplace. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process to enable you to perform at your best.

Benefits

• Access bespoke development programmes designed by our in-house L&D team.
• Continued development through an upskilling programme delivered with an industry-leading training provider.
• Enhanced Leave: 25 days annual leave plus bank holidays; birthday day off; enhanced maternity/paternity pay (dependent on length of service); up to 10 days compassionate leave; buy back up to 3 days; unlock 2 days volunteer leave after 12 months.
• Wellbeing Support: Access to in-house GP (face-to-face and virtual), CBT therapist, 24/7 EAP (provided by Bupa), on-site gym, and on-site physio.
• Other Perks: Up to 12% savings on personal tech via salary sacrifice; subsidised bus pass; up to 50% staff discount on THG brands; on-site shop and barber; refer someone and receive up to £1,000 when they pass probation.