Senior Director, Sales & Marketing- EME, PTx (m / f / x)

GSI Electronics Inc; Stoneleigh; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading agricultural technology company in the United Kingdom is seeking a Commercial Strategy Leader to develop and execute strategies for market penetration and revenue growth. The ideal candidate will possess a Bachelor’s degree and over 7 years of experience in commercial roles within the agriculture technology industry. This position requires strong communication and analytical skills, as well as a commitment to travel 30% of the time. Join our team and contribute to the future of sustainable farming.

Qualifications

• 7+ years of experience in commercial or sales roles, ideally in ag tech or agriculture.
• Proven success in developing commercial strategies.
• Strong understanding of precision agriculture and dealer distribution networks.

Responsibilities

• Develop and implement commercial plans aligned with strategic objectives.
• Drive market penetration and revenue growth across product lines.
• Build strong relationships with dealers and distributors.

Skills

Commercial strategy execution

Relationship management

Sales growth

Analytical skills

Negotiation

Education

Bachelor’s degree in Business, Marketing, or Agriculture

Job description

We believe in the power of farmers and agriculture – and that reliable, easy-to-use precision technology is essential for success in farming. That’s why PTx is committed to developing and delivering hardware, software, and cloud-based platforms for precision agriculture, tailored to the needs of farmers around the world. In doing so, PTx makes a significant contribution to producing healthy food sustainably.

Would you like to be part of this journey? Then join our team!

Key Responsibilities

• Commercial Strategy & Execution: Develop and implement commercial plans aligned with retrofit and OEM strategic objectives.
• Drive market penetration, revenue growth, and profitability across product and service lines.
• Monitor and analyze market trends, competitor activity, and customer insights to identify opportunities.
• Sales Enablement & Support: Partner with regional sales teams to deliver training, tools, and resources that support successful selling.
• Collaborate with marketing to ensure campaigns and messaging align with customer needs and value propositions.
• Support pricing strategy, discount structures, and channel programs to maximize sales effectiveness.
• Customer & Dealer Engagement: Build strong relationships with dealers, distributors, and key accounts to enhance customer satisfaction and loyalty.
• Act as the voice of the customer in internal decision-making, ensuring solutions address real-world grower challenges.
• Partner with customer success and service teams to drive adoption and retention.
• Cross-Functional Leadership: Work closely with product management to influence roadmap priorities based on commercial insights.
• Collaborate with finance on forecasting, budgeting, and performance tracking.
• Align with operations to ensure supply and delivery meet market commitments.
• Performance Measurement: Track, report, and analyze commercial performance metrics, ensuring transparency and accountability.
• Recommend corrective actions to meet or exceed targets.

Qualifications

• Bachelor’s degree or equivalent experiences in Business, Marketing, Agriculture, or related field.
• 7+ years of experience in commercial, sales, or business development roles, ideally within ag tech, agriculture equipment, or related industries and 3+ years leading teams.
• Strong understanding of precision agriculture, digital farming solutions, retrofit sales, and dealer / distribution networks.
• Proven success in developing and executing commercial strategies with measurable results.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and financial acumen with the ability to interpret market data and P&L drivers.
• Commitment to travel as needed (both domestically and internationally) a minimum of 30% of working time.

Our benefits package is subject to the location where the role is filled.

We value inclusion and recognize the innovative strength that a diverse workforce brings to our farmers. Our goal is to build a team that combines a wide range of experiences, backgrounds, cultures, and perspectives.

Be part of our team as we shape the agriculture of tomorrow – apply now!