Senior Digital Marketing Specialist - App

Deliveroo; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading food technology company in London is seeking an App Lead to enhance their App program globally. The role involves developing strategy, managing performance, and optimising budgets to achieve growth targets. Ideal candidates will have 3-5 years of experience with Google Ads and Apple Ads, alongside strong analytical skills. Join a dynamic team committed to transforming food accessibility and convenience.

Benefits

Healthcare benefits

Parental leave

Generous annual leave

Qualifications

• 3-5 years experience with Google Ads and Apple Ads.
• Proven track record managing complex global accounts.
• Strong analytical skills and comfortable with data.

Responsibilities

• Develop and execute global App strategy to drive growth.
• Optimise global App program across platforms.
• Generate reports and actionable insights for stakeholders.

Skills

Google Ads (UAC)

Apple Ads (ASA)

Data analysis

Performance management

Tools

Looker

Ad platform APIs

Job description

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We are looking for a dynamic and results-driven App Lead to drive the growth of our App program globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against App targets globally.

What You'll Be Doing

• Strategy: Working with the Head of Performance Marketing and team of channel specialists to develop and execute a comprehensive global App strategy to drive growth and achieve ambitious revenue and efficiency targets.
• Performance management: Be hands on in our accounts, optimising a complex, high-spending global App program across Google & Apple products.
• Industry trends: Stay up to date with the latest trends and innovations in App and digital marketing. Work closely with platform partners to stay on top of emerging products and ensure we have a plan to test them at pace.
• Testing and optimisation: Implement A/B testing and continuous optimisation of campaigns to enhance performance and drive growth.
• Data analysis: Utilise enterprise analytics tools such as Looker to analyse campaign performance.
• Reporting and insights: Generate detailed reports, dashboards and actionable insights for the team and for our stakeholders, demonstrating the impact of App performance on overall business objectives. Conduct analysis on competitor activity and make clear recommendations to improve our position in the market.
• Collaboration: Work closely with Product, Data Science, and Engineering teams to develop technical solutions and enhance campaign performance.
• Budget setting: Assist in setting and managing a large annual budget that covers all our global markets.
• Stakeholder management: Communicate effectively with stakeholders, demonstrating a strong bias for action and ability to simplify complexity to get buy-in for our projects.

What We're Looking For

• Technical expertise: 3-5 years hands-on and deep experience with Google Ads (UAC) and Apple Ads (ASA). Experience working with ad platform APIs and scripts to drive automation.
• Analytical skills: Highly analytical and data-driven, comfortable working independently with data.
• Experience: Proven track record in managing complex and high-spending global accounts, ideally within e-commerce or marketplace businesses.
• Cultural fit: Strong communicator with a growth mindset, passionate about Deliveroo's mission and growth ambitions. Ability to rally a team of people around a goal and pivot quickly when presented with new information.
  • Bias for action: Demonstrates a proactive approach to driving results and solving problems.
  • Test and learn mindset: Embraces experimentation and iterative improvement.
  • Growth mindset: Continuously seeks opportunities for learning and development.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & BenefitsAt Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

DiversityAt Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.