Senior Digital Marketing Officer

Social Work England; Sheffield; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A regulatory body for social workers is seeking a Senior Digital Marketing Officer to enhance its digital content and engagement. The role involves creating, managing, and optimizing digital assets across various platforms, utilizing insights to guide content strategies. Candidates should have strong editorial skills, experience with digital tools like Google Analytics, and the ability to produce engaging multimedia content. The position offers hybrid working and various employee benefits, aiming to inspire positive change in public services.

Benefits

25 days annual leave, rising to 30

Pension scheme

Cycle to work scheme

Employee recognition scheme

Qualifications

• Experience creating engaging digital content for diverse audiences.
• Strong editorial skills and professional-standard copywriting ability.
• Clear understanding of communication planning based on audience insights.

Responsibilities

• Create and optimize digital content to meet user needs and standards.
• Develop social media strategies to enhance engagement and reach.
• Use insights to improve website content and user journeys.

Skills

Content management

Social media management

Analytical skills

User research

Experience with HTML and CSS

Tools

Google Analytics

Adobe Creative Cloud

Job description

About Social Work England

Social Work England is the specialist body that regulates social workers in their vital role. Every day, social workers support millions of people to improve their chances in life. We believe in the power of collaboration and share a common goal with those we regulate – to protect the public, enable positive change, and ultimately improve people’s lives.

About The Role

As a Senior Digital Marketing Officer you’ll play a key role in making our digital offer more impactful, trusted and effective for our audiences. You’ll balance creativity with data insights, and work closely with colleagues across the organisation to deliver digital content that is intuitive, informative and genuinely useful for our audiences.

In Addition, You Will

• Create, manage and optimise digital content such as web copy, videos, infographics and email campaigns, ensuring it meets user needs, accessibility standards and governance requirements.
• Develop and deliver social media strategies that grow reach, engagement and audience understanding.
• Use digital insight, user testing and Government Digital Service (GDS) standards to shape and improve website content and user journeys.
• Identify user needs through workshops, feedback and data, and address content gaps or overlaps.
• Work closely with external web developers and internal teams to ensure user needs are understood and met.
• Design and produce inclusive, accessible multimedia content (e.g. videos, animations, podcasts) using Adobe Creative Cloud.
• Collaborate with research, data and communication colleagues to ensure digital content is consistent, accessible and aligned with wider organisational insight.
• Lead on digital accessibility, maintain the accessibility statement, and champion best practice across the organisation.

About You

We are looking for someone who can embody these values, inspire others, and contribute to our ambition to be an innovative, transparent and responsive regulator that makes a real difference to people’s lives.

In Addition, For This Role We Are Looking For

• Previous experience creating engaging digital content for multiple platforms and diverse audiences with a critical eye for visual language.
• Excellent content and editorial skills with professional‑standard copywriting ability and a strong understanding of design and layout to bring complex issues to life.
• Experience of using content management systems, managing social media channels and digital design tools.
• A clear understanding of communication planning using audience driven insights and evaluation frameworks.
• Knowledge of Government Digital Service standards, public sector accessibility requirements, copyright, and data protection (including GDPR).
• An understanding of HTML and CSS, and ideally, experience of working with web developers.
• Previous experience of using marketing tools such as Google Analytics, and great analytical skills to interpret data and identify trends.
• Experience of user research and testing.
• Experience of producing multimedia content (such as blogs, social media, podcasts, film or animation).

Benefits

• Hybrid working, with a minimum of two days per week in the office.
• 25 days annual leave, rising with service to 30 days per annum, plus bank holidays.
• The option to purchase up to an additional 5 days of annual leave per annum.
• A TIDE award‑winning inclusive culture, made up of staff networks, social events and forums.
• A pension scheme, life insurance, an employee recognition scheme and cycle to work scheme.

Pre‑Employment Checks

If you are successful at interview, we will carry out a series of routine pre‑employment checks. These include verifying your references, confirming your right to work in the UK, and completing a Basic DBS (Disclosure and Barring Service) check. These checks are conducted in partnership with our third‑party provider, Amiqus, who will guide you through the process.

Contact

For any queries about the recruitment process, or to discuss the role, please contact [e-mail].

How to Apply

To apply, complete the application form by the closing date.