Senior Digital Marketing Manager

ERSG Ltd; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading geospatial solutions provider in the UK is seeking an experienced Senior Digital Marketing Manager to lead their digital marketing efforts. The role involves developing digital campaigns, increasing brand awareness, and driving customer engagement across B2B channels. Ideal candidates will have over 7 years in digital marketing, with expertise in HubSpot, SEO, and campaign management, alongside strong analytical skills. This position offers a hybrid work model and opportunities for professional development.

Benefits

Hybrid working model

Professional development opportunities

Inclusive work culture

Qualifications

• 7+ years in digital marketing with strong campaign management and strategic experience.
• Expertise in HubSpot, SEO, Google Ads, email marketing, and social media.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan, implement, and optimise campaigns across SEO, email, social media, and paid channels.
• Manage HubSpot for campaign planning, lead nurturing, analytics, and reporting.

Skills

Digital marketing strategy

Campaign management

HubSpot

SEO

Google Ads

Email marketing

Social media marketing

Analytical skills

Communication skills

Education

Degree in Marketing or related field

Tools

HubSpot

Google Ads

Job description

Overview

Senior Digital Marketing Manager Hybrid - Farnborough / UK Remote

Our client, a leading UK geospatial solutions provider, is seeking an experienced and strategic Senior Digital Marketing Manager to lead their digital marketing function. You will be instrumental in developing and delivering digital campaigns, fostering brand awareness, and increasing customer engagement across B2B channels, supporting SaaS and data-as-a-service offerings.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan, implement, and optimise campaigns across SEO, email, social media, and paid channels.
• Manage HubSpot for campaign planning, lead nurturing, analytics, and reporting.
• Oversee website content, SEO, and user experience enhancements.
• Collaborate with product, software, and data teams to support marketing and sales objectives.
• Analyse performance metrics and adjust strategies to maximise ROI.

What we're looking for

• Degree in Marketing or related field, or equivalent experience.
• 7+ years in digital marketing with strong campaign management and strategic experience.
• Expertise in HubSpot, SEO, Google Ads, email marketing, and social media.
• Strong analytical, problem-solving, and communication skills.
• Experience in B2B environments is highly desirable.

Why join

• Hybrid working model with flexibility.
• Opportunity to lead digital strategy in a high-profile geospatial division.
• Collaborative, inclusive culture with professional development opportunities.

Apply Now

Submit your CV and a short cover letter (max 500 words, including salary expectations).

ersg are an equal opportunities employer; we are committed to promoting equality of opportunity for all job applicants. We do not discriminate against applicants on the basis of age, sex, race, disability, pregnancy, marital status, sexual orientation, gender reassignment or religious background; all decisions are based on merit.