Senior Digital Marketing Executive

Armagard; United Kingdom; On-site; GBP 30,000 - 35,000; Full time

Job summary

A leading industrial manufacturer in Birmingham is seeking a skilled Senior Digital Marketing Executive to drive marketing campaigns and oversee the creation of a wide array of content. This role demands strong B2B marketing experience, knowledge of SEO, and proficiency in using marketing automation platforms like Salesforce. The position offers flexible working hours, a competitive salary, and an inclusive benefits package, aiming to enhance the brand's presence across different platforms.

Benefits

Competitive salary

31 days of holiday

Pension scheme

Flexible working hours

Lunch breaks flexibility

Qualifications

• 3+ years' experience in technical B2B marketing roles.
• Strong knowledge of SEO and keyword research.
• Demonstrated use of AI for marketing.

Responsibilities

• Plan campaigns aligned with company objectives.
• Manage creation of marketing content.
• Handle email marketing, including newsletters and automated campaigns.
• Support graphics and product photography activities.
• Manage LinkedIn presence and brand consistency.

Skills

Technical B2B marketing experience

SEO knowledge

Marketing automation platforms

Strong written English

Effective communicator

Time management

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Adobe Creative Suite

Job description

Job Title: Senior Digital Marketing Executive

Location: Birmingham, in-office (B33 0LG)

Job Type: Full time, Fixed 12 month maternity cover

Salary: 30,000 + per annum

Working Hours: 37.5 hour work week

Armagard Ltd is a growing brand and a leading industrial manufacturer of protective environmental enclosures.

We are recruiting an experienced B2B Senior Digital Marketing Executive to oversee the creation and delivery of a wide range of marketing assets, while contributing to the ongoing development and impact of our brand.

As part of our experienced in-house marketing team, you'll work closely with the Head of Marketing and colleagues across graphic design, web development, and IT.

Responsibilities:

• Plan campaigns aligned with company objectives and new products.
• Manage the creation of datasheets, articles, and other marketing content.
• Email marketing, including monthly newsletters and automated campaigns.
• Support with graphics, product photography and videography activities.
• Work with the sales and engineering teams to produce required documentation.
• Manage the LinkedIn platform and company presence.
• Ensure brand consistency across all marketing assets.

About you:

Skills and Experience:

• Bachelor's degree in marketing or a related field (preferred).
• Three or more years' experience in technical B2B marketing roles.
• Strong knowledge of SEO, keyword research, and on-page implementation.
• Demonstrated interest in, and practical use of AI (LLMs) for marketing.
• Experience using marketing automation platforms and CRMs, such as Salesforce Marketing Cloud and Salesforce CRM.
• Familiarity with the Adobe Creative Suite is desirable but not essential.
• Strong written English, with a GCSE grade 5/6 (or equivalent).
• Clear communicator, able to collaborate effectively with other departments.
• Strong attention to quality, with good self-organisation and time management.

Benefits:

• Salary: 30,000 per annum.
• Holiday: 31 days, inclusive of annual bank and public holidays.
• Pension: Access to a contributory pension scheme.
• Working Hours: Flexible start between 8:00am-9:00am and finish between 4:00pm-5:00pm.
• Lunch: Flexible, 30 or 60 minutes.

About Us:

Established for over 30 years, Armagard Ltd is a leading industrial designer and manufacturer of protective environmental enclosures, based in Birmingham, England. We sell globally, with core territories including the UK, US, and Europe, and operating across six languages.

Our housings protect professional displays, computers, and printers in hazardous environments, including food manufacturing facilities, industrial warehouses, and outdoor drive-through locations. Our solutions are trusted by leading brands including McDonald's, KFC, GSK, Nestl , Airbus, and more.

Click APPLY to submit your CV for this role.

Candidates with the relevant experience or job titles of; Marketing Assistant, Marketing Executive, Digital Marketing Administrator, Social Media Executive, Digital Marketing Analyst, Digital Marketing Executive, Marketing Manager may also be considered for this role.