Senior Digital Marketing Executive

YMCA Robin Hood Group; Newark on Trent; Hybrid; GBP 32,000 - 35,000; Full time

Job summary

A community-focused nonprofit organization in the United Kingdom is seeking a Senior Digital Marketing Executive to lead and deliver high-performing digital campaigns. The ideal candidate should have over 5 years of experience and the ability to manage multi-channel marketing strategies. This role offers a salary of £32,000-£35,000 and includes a hybrid work model. Apply to join a team dedicated to inspiring and serving the community.

Benefits

Funded training and qualifications

Wellbeing package

23 days annual leave

Refer-a-friend bonus

10% discount at YMCA Café

Qualifications

• At least 5 years’ experience in digital marketing.
• Experience in paid social, Google Ads, email, and web campaigns.
• Strong analytical skills to drive performance improvements.

Responsibilities

• Lead on planning, delivering, and optimising digital marketing campaigns.
• Manage stakeholder communications and keep the team informed.
• Collaborate with internal teams and external partners.

Skills

Multi-channel campaign delivery

Meta Ads

Google Ads

Email marketing automation

SEO

Strong copywriting

Stakeholder communication

Tools

Google Analytics 4

Google Tag Manager

CMS platforms

Job description

Overview

YMCA Robin Hood Group are creating a brand-new role within our Marketing team. We’re looking for a Senior Digital Marketing Executive with at least five years’ experience in a similar role to lead and deliver high-performing digital campaigns across paid media, web, email and digital platforms. This is a hands-on and tactical role for someone who can combine creativity with a clear focus on achieving outcomes and results. You’ll work closely with the other members of our small marketing team, internal stakeholders and external partners to deliver fully integrated campaigns that support the YMCA’s mission and growth ambitions.

Role

• Lead on planning, delivering and optimising digital marketing campaigns across paid media, email, website and digital platforms, setting clear objectives and outcomes.
• Manage stakeholder communications, keeping the Head of Marketing and colleagues informed on progress and impact.
• Own and ensure all digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable results.
• Collaborate closely with internal teams and external partners to ensure joined-up marketing campaigns across all channels.
• Use data and insights to drive performance improvements, inform decision-making and measure campaign impact.

Location and Benefits

Location: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from home

Salary: £32 - £35k

Hours: 37.5 hours per week

What You’ll Bring – About You

• With at least 5 years’ experience delivering multi-channel campaigns (paid social, Google Ads, email, web), strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.
• You will have deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution, and insight generation.
• Experience in email marketing automation (segmentation, workflows, personalisation), plus SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).
• Competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web accessibility standards (WCAG).
• Skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated campaigns on time and on brand.
• Strong copywriting and stakeholder communication skills, ensuring campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.
• Strategic mindset to set KPIs, analyse data into actionable insights, apply a “test and learn” approach, and manage workload in high-volume environments.

We Value Our Values

• We Seek Out – We’re always looking for ways to do better.
• We Welcome – We include, respect, and support everyone.
• We Inspire – We believe in every person’s potential.
• We Speak Out – We advocate for what’s right.
• We Serve Others – We act with compassion and purpose.

North Star

Everything we do is inspired by our ambition that every child and young person we support builds relationships, develops skills and confidence, and learns how to connect with and contribute to the world around them. You will play a vital role in achieving this mission.

What Happens Next?

We reserve the right to close the position earlier than advertised if required. Due to the large number of applications we will be unable to provide specific feedback on why you may not have been shortlisted. For an informal conversation before applying, please reach out to our recruitment team – [e-mail].

Our Benefits

• Funded training, qualifications & career progression across YMCA services.
• Quarterly Campfires – celebrating our impact across the organisation.
• Wellbeing package (after probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme.
• 23 days annual leave (plus bank holidays), increasing to 28 days with service.
• Discounted YMCA childcare & holiday clubs.
• £500 refer-a-friend bonus.
• Blue Light Card eligibility + 10% discount at YMCA Café and Malt Cross.

Diversity and Safer Recruitment

YMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff can thrive. We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All applicants will be subject to DBS checks, reference checks, and thorough vetting as part of our safeguarding commitment. If you require any adjustments to support your full participation in our recruitment process, please contact [e-mail].