Senior Brand Manager (Brand Planning)

CHM; United Kingdom; Hybrid; GBP 44,000 - 48,000; Full time

Job summary

An environmental charity in the UK is seeking a Senior Brand Manager to lead impactful brand marketing campaigns. This full-time role involves driving brand reach initiatives and collaborating with various teams to enhance brand affinity. The ideal candidate will have experience in multi-channel campaigns, brand tracking, and strategy development. The position offers a flexible location with travel for team meetings and is a fixed-term contract for 12 months, with a salary ranging between £44,315.00 and £47,312.00 per annum.

Benefits

Pension Scheme

Life Assurance Scheme

26 days' Annual Leave

Qualifications

• Experience developing campaigns informed by audience insights.
• Skilled in using brand tracking data to inform strategies.
• Ability to lead marketing initiatives collaboratively.

Responsibilities

• Lead and plan brand marketing campaigns.
• Deliver brand reach initiatives to improve visibility.
• Consult with teams on branding within campaigns.

Skills

Multi-channel campaign development

Brand tracking and measurement

Brand strategy and positioning

Project leadership

Stakeholder relationship management

Excellent written and verbal communication

Analytical skills

Education

Relevant degree or equivalent experience

Job description

Senior Brand Manager (Brand Planning)
Reference:DEC20258767
Location:Flexible in UK + Travel to Team Meetings
Contract:12 Months (Maternity cover)
Hours:Full time, 37.5 hours per week
Salary:£44,315.00 - £47,312.00 Per Annum
Benefits:Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave

Introduction

Our client, an environmental charity is looking for a Senior Brand Manager to lead on their brand marketing campaigns and drive forwards new brand reach initiatives.

Working within the organisation's brand team you will help bring their brand to life, shift perceptions, and build brand affinity amongst new and existing audiences by planning and delivering impactful brand campaigns. and working closely with the fundraising and campaigning teams on their activities.

It’s an exciting time to join. Since launching their refreshed brand in 2022 the organisation has laid strong foundations for the future, and you will have the opportunity to help the brand continue to grow and soar. This is a fixed term contract to provide cover within the brand team during a period of maternity leave.

Key responsibilities

• Lead the planning, development and review of insight-led brand marketing campaigns
• With the Head of Brand, deliver brand reach initiatives to grow the organisation's top of funnel metrics. From early discovery through to delivery and measurement, always leading the delivery phase and marketing planning specifically.
• Brand Business Partner for teams driving strategic and high reach marcomms activities e.g. Supporter Fundraising, Commercial, Campaigns & Mobilisation and Brand & Marketing - providing brand consultancy to ensure the brand is well executed in external campaigns and comms to build brand equity.
• Share insight on brand health and brand related business metrics through collaboration with the Head of Market Research & Insight. Identify actions arising from the insight and set strategic direction with support from Head of Brand where necessary.

Essential skills, knowledge and experience:

• Experience of developing multi-channel campaigns rooted in audience insight.
• Experienced in brand tracking and measurement, and using it to shape marketing and communications plans.
• Expertise in brand strategy and positioning
• Experience leading marketing projects and new initiatives.
• Curious and collaborative, the role holder will be skilled at influencing across the organisation, proactively identifying opportunities to improve outcomes by providing support and challenge through insight and evidence.
• Experienced at developing collaborative external and internal relationships with key stakeholders to secure positive brand outcomes
• Excellent written and verbal skills to present, influence and represent the directorate and the organisation.
• Logical and methodical, analytical and a good eye for detail.

General information

From time-to-time, and particularly at the start of a new project or campaign, you will be expected to come together with the rest of a project or campaign team, or workstream, and co-locate face-to-face for a few days. There will be some meetings together, and also the opportunity to work side by side on the project for a short period. The employer will subsidise any required accommodation or travel as per their Expenses Policy. This will help build relationships, break down silos, and make working together online easier and more enjoyable. This co-location will usually be at one of the organisation's offices and will be agreed in advance. Outside of these co-location moments you will be based in your contracted place of work as usual. Reasonable adjustment to the above can be discussed with the Line Manager.

Everyone in the organisation has a role to play in creating an inclusive culture and the employer wants their people and their behaviours to show this. As part of your role, it is your responsibility to:

• Work in a way that reflects the employer's commitment to inclusion, with colleagues, external partners or the public.
• Demonstrate inclusive behaviour, which recognises the value of everyone’s contribution and experience.

Additional Information:

• This is a full time, fixed-term role for 12 months, for 37.5 hours per week.
• The employer reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

Closing date: 23:59, Friday 9th January 2026
The employer is looking to conduct interviews for this position from w/c 26th January 2026.

Interested?

Please click the job board apply button to be taken to the next stage where you can find out more information and complete your application by following the instructions (you may need to scroll down).

Candidates may also be searching for similar roles such as: Digital Asset Management (DAM), Brand Asset Management, Creative Operations, Product Owner (PO), Digital Product Management (DPM).

The employer is committed to developing an inclusive and diverse workplace, in which everyone feels supported, valued, and able to be their full selves. To achieve their vision of creating a world richer in nature, they need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, they are particularly interested in receiving your application.

The organisation is an equal opportunities employer. This role iscoveredby the Rehabilitation of Offenders Act 1974.

The employer is a licenced sponsor. This role isnoteligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

No agencies please.