Senior Brand Manager

Michael Page; Greater London; On-site; GBP 50,000 - 55,000; Full time

Job summary

A leading FMCG company is seeking a Senior Brand Manager to spearhead branding initiatives for their portfolio. The successful candidate will drive brand growth through innovative marketing strategies, manage budgets, and develop strong relationships to enhance brand visibility. If you have a background in the Food or Drink sector and possess exceptional analytical and project management skills, this role could be your next exciting opportunity.

Qualifications

• Proven experience in Food or Drink FMCG or Hot Beverage space.
• Experience in managing budgets and P&L.
• Strong understanding of consumer trends and market dynamics.

Responsibilities

• Develop and execute brand strategies to drive customer engagement.
• Oversee marketing campaigns across various channels.
• Lead cross-functional teams to deliver the innovation pipeline.

Skills

Analytical skills

Project management

Commercial acumen

Stakeholder management

Education

Relevant degree in marketing or related field

Job description

This is an exciting opportunity for a Senior Brand Manager within the FMCG industry to lead branding initiatives for a portfolio of brands. The role is focussed on driving brand growth through innovative marketing strategies.

Client Details

A powerhouse in their market, this business are looking for a strategic marketer to join them and take responsibility for developing and delivering brand strategies across your portfolio.

Description

You will be responsible for:

• Developing and executing brand strategies to drive customer engagement and market share.
• Overseeing marketing campaigns across various channels, ensuring alignment with brand goals.
• Planning and managing the implementation of brand marketing activities
• Analysing market trends and consumer behaviour to inform strategic decisions.
• Managing budgets and ensure efficient allocation of resources for marketing activities.
• Monitoring campaign performance and provide insights for continuous improvement.
• Leading cross-functional teams to deliver the innovation pipeline
• Build strong relationships with key stakeholders to enhance brand visibility and reputation.

Profile

The successful candidate should have:

• Proven experience within a Food or Drink FMCG Business or within the Hot Beverage space
• Demonstrable analytical skills to interpret data and drive marketing strategies.
• Experience in managing budgets & the P&L
• A strong commercial acumen is essential
• A strong understanding of consumer trends and market dynamics.
• Excellent project management skills with the ability to handle multiple initiatives.
• A creative mindset with a focus on delivering innovative solutions.
• Exceptional communication and stakeholder management abilities.
• A relevant degree or professional qualification in marketing or a related field.

Job Offer

A salary of up to 55,000 + benefits is on offer for the successful candidate