Senior Analyst - MMM

EF Recruitment; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading software solutions provider is seeking an experienced Senior Analyst MMM in London for a 12-month hybrid contract. You will assist in transitioning from correlation-based reporting to causal decision-making, guiding marketing investment decisions. The role involves building predictive models, leading the Data Clean Room strategy, and advanced SQL query optimization. Candidates should have 5+ years in data analytics and a relevant degree. Benefits include a hybrid setup and free breakfast.

Benefits

Free breakfast

Global company

Long contract

Qualifications

• 5+ years of experience working in a market science or data analytics team.
• Advanced SQL skills, including complex CTEs and optimization.
• Experience with Marketing Mix Models, Bayesian inference, Adstock transformations.

Responsibilities

• Build predictive models to simulate business outcomes.
• Lead analyst for the Data Clean Room strategy.
• Design and execute rigorous Conversion Lift Studies and Brand Lift Studies.

Skills

Experience in market science or data analytics

Advanced SQL skills

Understanding of Bayesian inference

Experience with Marketing Mix Models

Education

B.Sc in Economics, Statistics, Mathematics, or Data Science

Job description

Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Senior Analyst MMM, Marketing Mix Modeller for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal - based decision making, helping guide key marketing investment decisions.

Central London location, hybrid, with 2-3 days a week in the office.

Responsibilities

• Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
• Serve as the analyst lead for the Data Clean Room strategy, specifically within Meta Advanced Analytics (AA).
• SQL: Write and optimize advanced SQL queries.
• Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS)and Brand Lift Studies (BLS).

Skills

• 5+ years of experience working in markets science or data analytics teamor other relevant roles.
• B.Sc in a quantitative Economics, Statistics, Mathematics, Data Science).
• SQL: Advanced level. Ability to write complex CTEs, window functions and optimize joins for distributed systems.
• Proven experience building or managing Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.

Useful Experience

• Hands-on experience with at least one major DCR environment.
• Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
• Understanding of AdTech and paid media mechanics, margin profiles.

Benefits

• Global company, long contract.
• Hybrid role.
• Free breakfast.