Senior Account Director, Brand & Influence

Porter Novelli, Inc; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading PR agency in London is seeking a Senior Account Director to manage flagship clients. This role involves client leadership, campaign oversight, and team development in a creative environment. Candidates should have over 7 years in PR, particularly in beauty or wellness, with strong communication skills. The position offers opportunities to shape impactful campaigns and mentor talent.

Qualifications

• 7+ years of PR/Comms experience, ideally in beauty, wellness or lifestyle.
• Proven leadership of both client relationships and account teams.
• Excellent written, verbal, and visual communication skills.

Responsibilities

• Own and grow senior relationships with clients.
• Set the direction for campaigns that intersect culture.
• Lead integrated campaigns from idea to execution.

Skills

PR/Comms experience

Leadership

Strategic thinking

Media and influencer contacts

Multi-channel campaign building

Tools

AI tools

Job description

Senior Account Director, Brand & Influence

London

“This one’s for the PR leaders ready to shape the future of beauty and wellness communications. If that’s not you, keep scrolling.”

If you’re craving more influence, more ownership, and the chance to actually shape the cultural narrative for brands - not just follow it - this might be the career-defining move you’ve been looking for.

We’re on the lookout for a brilliantly balanced Senior Account Director who lives and breathes beauty, wellness, and cultural impact. Someone who can switch between landing critical coverage, dipping into creative strategy and is buttoned up on business rigour. Someone who knows how to lead a team, a client, and a conversation, with confidence.

This is a rare opportunity to lead a flagship client portfolio roster at Porter Novelli, including:

• NIVEA, one of the UK’s most iconic and trusted beauty brands
• Eucerin, the derm-led skincare brand that leads the way
• And Omnipod, a tech-forward type-1 diabetes brand breaking ground in the wellness space globally
• Helping to shape our influencer team

You’ll be part of a team behind campaigns that make headlines, shift perceptions, and drive behaviour change. You’ll be working in the Corporate & Brand division, and will collaborate with culture creators, creatives, planners, and producers to bring bold campaigns to life.

You’ll also play a key role in agency culture: mentoring rising stars, shaping our offering, and inspiring both clients and colleagues with your expert point of view. You’ll be in the room when it counts, with the credibility to counsel senior clients, the intuition to manage complex dynamics, and the energy to make things happen.

And yes, you’ll still have fun getting hands-on with trend-setting talent, talent negotiations, and flawless event rollouts. This is a leadership role where creativity and operational excellence go hand in hand.

You’ll also be backed by award-winning experts in creativity, AI, data, and behavioural science: future-proofing your skills and giving your thinking serious edge. That’s part of why we’ve been a Sunday Times Best Place to Work three years running (2023, 2024, 2025).

Here’s what you’ll own:

• Client Leadership: Own and grow senior relationships, offer considered counsel, and proactively identify growth opportunities across multiple brand tracks.
• Strategic Thinking: Set the direction for campaigns that intersect culture, commerce, and community - working closely with planners and creatives to shape sharp, insight-led work.
• Campaign Oversight: Lead integrated campaigns from idea to execution, ensuring every element - media, influencer, content, events - drives impact.
• Team Development: Mentor, motivate, and manage a team of ambitious PR talent, providing clear direction and room to grow.
• Media & Influencer Strategy: Build and lead a best-in-class approach to media and influencer relations, backed by your strong network and instinct for what will land.
• Creative Collaboration: Partner with design, editorial, and production teams to ensure execution is as bold as the concept.
• Commercial Acumen: Manage budgets with precision, ensure profitability, and contribute to broader agency planning and pitch efforts.
• Trend Leadership: Constantly tap into the zeitgeist, bring fresh cultural perspectives to the table, and help clients stay ahead of the curve.
• Measurement & Reporting: Use data to tell compelling stories of success - and recommend smart next steps.

What we’re looking for:

• 7+ years of PR/Comms experience, ideally in beauty, wellness or lifestyle.
• Proven leadership of both client relationships and account teams.
• A confident strategic voice and ability to distil big thinking into clear actions.
• A strong black book of media and influencer contacts, and an instinct for earned-first storytelling.
• Experience in building and launching multi-channel campaigns.
• Excellent written, verbal, and visual communication skills.
• Comfort working with AI tools, insights platforms, and digital reporting dashboards.
• An entrepreneurial mindset - someone who’s as comfortable building new ideas as they are delivering brilliant basics

If you are interested in this role, please apply by Friday, 8 th August 2025.

No recruiters please.

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