Sales Manager

Equals One Ltd; East Midlands; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading garden design company in the East Midlands is seeking a Sales Manager to lead a team of 5 to 6 professionals. The role focuses on overseeing the sales process, improving conversion rates, and providing exceptional client experiences. Candidates should have proven experience in sales leadership, strong communication skills, and a track record of meeting sales targets. This position offers a competitive salary with performance bonuses.

Benefits

Competitive salary

Performance bonus

Leadership role

Qualifications

• Proven experience leading a sales team in relevant industries.
• Strong track record of achieving and exceeding sales targets.
• Confidence in analyzing numbers and identifying gaps.

Responsibilities

• Lead and manage a team of sales/design consultants.
• Run daily and weekly meetings with clear targets.
• Monitor and improve conversion rates in the sales pipeline.
• Coach team members to close deals professionally.
• Align marketing campaigns with sales targets.

Skills

Sales team leadership

Communication skills

Analytical skills

Coaching and mentoring skills

Job description

Sales Manager

Location: Leicestershire (with travel across the UK as required)
Salary: c£50,000 base + performance bonus (OTE £65,000–£75,000+)
Full time

What We Offer

• Competitive salary £50k–£60k + performance bonus (OTE £60k –£90k+)
• Sales volumes c£400k+ per month
• The chance to lead a team of 6 direct reports responsible for £6M+ annual sales
• A proven sales system with full marketing support, no cold calling
• A leadership role in a fast-growing, premium local and national brand
• Career progression as the company expands into new regions and markets

About Us

The Garden Design Company is a leading premium UK garden design and landscaping brand.We specialise in creating lifestyle driven outdoor spaces for homeowners who expect the very best.With consistent monthly sales of over c£400,000, our business is growing fast and we’re looking for a strong Sales Manager to lead our team to the next level.

The Role

We’re seeking a hands-on Sales Manager to take charge of our established sales process, lead a team of 5 - 6 design and sales professionals, and drive performance across every stage of the client journey from initial consultation to signed contract.

This isn’t about cold calling or scrappy hustle.The systems, marketing, and reputation are already in place.Your job is to lead, coach, and hold the team accountable so that we consistently convert high-value projects while delivering an exceptional client experience.

Key Responsibilities

• Lead and manage a team of 5–6 sales/design consultants.
• Run daily huddles and weekly sales meetings with clear targets.
• Monitor and improve conversion rates across all stages of the sales pipeline.
• Implement consistent follow-up and accountability systems.
• Coach team members to close deals with confidence and professionalism.
• Ensure proposals and presentations are delivered to brand standard.
• Report on KPIs and pipeline performance to the Managing Director.
• Work with Marketing to align campaigns/lead generation with sales targets.
• Recruit, onboard, and develop sales talent as the business scales.

About You

You’re not just a manager, you’re a leader.You thrive on building high-performance teams, love seeing others succeed under your guidance, and know how to balance discipline with motivation.You bring:

• Proven experience leading a sales team (preferably in home improvement, property, design, or luxury services).
• Strong track record of achieving and exceeding sales targets.
• Excellent communication, coaching, and people management skills.
• Confidence in analysing numbers, spotting gaps, and fixing them.
• Ability to stay calm and professional under pressure.
• A mindset that sees accountability as freedom, not punishment.

How to Apply

Send your CV and a short cover letter explaining why you’re the right fit to lead a £500k/month sales operation at The Garden Design Company

INDHS