Sales Leader, Europe

Upshop; United Kingdom; On-site; GBP 70,000 - 120,000; Full time

Job summary

Upshop is looking for a dynamic sales leader to expand its presence in Europe. This role involves building a sales team, acquiring enterprise clients, and executing marketing strategies in key European markets. Ideal candidates have extensive SaaS sales experience, particularly in the retail space.

Benefits

Competitive compensation

Equity package

Executive support

Mission-driven culture

Qualifications

• 8+ years of enterprise SaaS sales experience.
• Proven success in building and scaling sales teams.
• Strong understanding of the European business environment.

Responsibilities

• Recruit and lead a high-performing sales team.
• Define go-to-market strategy for Europe.
• Drive new customer acquisition and account growth.

Skills

Communication

Negotiation

Executive engagement

Job description

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered, SaaS platform connecting Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. Customers running Upshop realize significant improvements in sales, shrink , food safety and sustainability across the entire store. 150+ retail chain accounts trust our software in over 30k+ stores, 9 countries, and 3 continents.

Overview of the Role

We are seeking a dynamic and experienced sales leader to launch and scale Upshop’s commercial presence across Europe. This role is responsible for building a high-performance sales team, acquiring new enterprise retail clients, and expanding strategic relationships across the region. The ideal candidate will bring a strong track record in enterprise SaaS sales, a deep understanding of the European retail landscape, and a passion for building culture and capability from the ground up.

Responsibilities

• Team Leadership: Recruit, develop, and lead a high-performing sales team across key European markets, with an emphasis on accountability, coaching, and results.
• Market Expansion: Define and execute the go-to-market strategy for Europe, with a focus on the UK, Nordics, and other priority regions.
• Customer Acquisition & Growth: Drive new logo acquisition and expand existing accounts through strategic engagement and value-based selling.
• Cross-Functional Collaboration: Partner with marketing, product, and customer success to align on regional priorities and deliver a seamless customer experience.
• Forecasting & Reporting: Own pipeline development, forecasting accuracy, and performance reporting for the European region.

Qualifications

• 8+ years of enterprise SaaS sales experience, with at least 3 years in a sales leadership role.
• Proven success building and scaling sales teams in new or emerging markets.
• Experience selling into retail, supply chain, or store operations is strongly preferred.
• Strong understanding of the European business environment and cultural nuances.
• Excellent communication, negotiation, and executive engagement skills.
• Opportunity to shape and lead Upshop’s European growth strategy from day one.
• A mission-driven company with a platform that’s transforming retail operations.
• A collaborative, performance-oriented culture with strong executive support.
• Competitive compensation and equity package.

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