Sales Director

Sojern; United Kingdom; Hybrid; GBP 150,000 - 188,000; Full time

Job summary

A leading travel data provider in the United Kingdom is seeking a Sales Director to drive B2B sales within the media agency landscape. The Sales Director will build relationships with key agencies to position the company's travel data solutions as essential for advertising campaigns. The ideal candidate will possess strong sales experience, a deep understanding of the programmatic ecosystem, and proven agency relationships. This role offers a competitive salary and flexible work options.

Benefits

Competitive base salary ($202k-$252k) + equity and bonus

Flexibility: Flex-Friday, remote and hybrid options

PTO and comprehensive healthcare

Learning stipend and career development

Home-office tech set-up and internet allowance

Qualifications

• Minimum 6 years of sales experience focused on media agencies.
• Proven track record of securing agency-level agreements.
• Strong network of contacts within the media agency world.
• Deep understanding of the programmatic ecosystem.

Responsibilities

• Develop a strategic plan for Sojern's Travel Audiences.
• Cultivate relationships with major holding company agencies.
• Secure new agency-level agreements for Sojern's solutions.
• Manage existing agency relationships and grow usage of Travel Audiences.

Skills

Digital and programmatic advertising sales

Strong agency relationships

Data-driven advertising expertise

Sales acumen

Communication and presentation skills

Education

Bachelor's degree from an accredited college or university

Tools

Salesforce

G Suite

Office products

Job description

The Sales Director is a key driver of Sojern's business-to-business sales within the media agency landscape. This role focuses on establishing Sojern as the travel data provider of choice for agencies planning and executing travel advertising campaigns. The Sales Director will achieve this by developing, growing, and managing relationships with major holding company agencies, with a core emphasis on promoting and selling Sojern's Travel Audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute a strategic plan to position Sojern's Travel Audiences as the premier solution for agencies seeking to reach and engage travel audiences.
• Cultivate and maintain strong relationships with key decision‑makers and influencers within major holding company agencies.
• Secure new agency‑level agreements for the use of Sojern's Travel Audiences in advertising campaigns.
• Manage and grow existing agency relationships, identifying opportunities to expand the utilization of Sojern's Travel Audiences across various campaigns and initiatives.
• Serve as a subject‑matter expert on Sojern's Travel Audiences, effectively articulating their value proposition and benefits to agency clients.
• Collaborate closely with internal teams (product, marketing, customer success) to ensure seamless delivery and optimization of Sojern's Travel Audiences to agency partners.
• Maintain accurate records of agency interactions and sales activities in Salesforce.
• Meet and exceed quarterly sales targets, focusing on increasing the adoption and usage of Sojern's Travel Audiences.

SUCCESS CRITERIA

• Deep understanding of the media agency landscape: extensive knowledge of major holding company agencies.
• Strong agency relationships: proven track record of building and maintaining relationships with key decision‑makers.
• Data‑driven advertising expertise: strong understanding of data‑driven advertising principles and best practices.
• Strategic planning and execution: develop and implement effective strategic plans to promote Sojern's Travel Audiences within the agency landscape.
• Cross‑functional collaboration: collaborate with internal teams to integrate and utilize Sojern's Travel Audiences in agency campaigns.
• Sales acumen: identify opportunities, develop proposals, and close deals that drive adoption of Sojern's Travel Audiences.
• Communication and presentation skills: effectively present the unique benefits and value proposition of Sojern's Travel Audiences to agency clients.

QUALIFICATIONS

• Minimum 6 years of digital and programmatic advertising sales experience, with significant focus on media agencies and data‑driven solutions.
• Proven track record of securing agency‑level agreements for data products or services.
• Strong network of contacts within the media agency world.
• Deep understanding of the programmatic ecosystem and audience data’s role in digital advertising.
• Proficiency in Salesforce, G Suite, and Office products.
• Bachelor's degree from an accredited college or university.

Benefits

• Recruitment & Compensation: Competitive base salary ($202k‑$252k) + equity and bonus program, 40‑hour paid volunteer time.
• Flexibility: Flex‑Friday, remote and hybrid options, async collaboration.
• Connection: Annual team offsites, employee resource groups, virtual and office team events, monthly All‑Hands.
• Well‑being: PTO, comprehensive healthcare, paid parental leave, retirement and investment options, travel benefits, mental health resources.
• Growth: Learning stipend, mentorship, career development, leadership training.
• Productivity: Home‑office tech set‑up, internet and phone allowance, Slack and Google Suite.

About Sojern

At Sojern, we believe in the power of travel to bring the world together. We build smart digital solutions that help travel marketers reach travelers efficiently, and increase long‑term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, who use machine learning, data science and traveller data to build direct relationships with travelers across social, mobile and the web. Thousands of customers rely on Sojern to drive visits, bookings and ticket sales by engaging travelers as they plan their travel.

Sojern is a globally distributed company headquartered in San Francisco with employees in 14 countries. We champion values of teamwork, inclusion, authenticity, customer focus and deliver wow.

Diversity, Equity & Inclusion

We create brave spaces that embrace diverse thoughts, beliefs and experiences. We foster an inclusive culture and provide employee resource groups such as SoEmpowered, SoProud, SoWell, SoConnected, Parents & Caregivers, and Sojern Gives Back, supporting a workforce that reflects the breadth of our customers and community.

We value diversity and treat all employees and applicants equally irrespective of race, religion, gender, sexual orientation, age, marital status, veteran status or disability status. We provide reasonable accommodation and support for people with disabilities.

Pre‑Employment Requirements

All candidates may be subject to a background check and other pre‑employment screening per federal and local law. Sojern complies with all applicable laws regarding pre‑employment requirements.