Sales & Digital Marketing Specialist

Segula Technologies; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading engineering firm is looking for a Sales & Digital Marketing Specialist to drive business growth through strategic outreach and digital engagement. The role involves extensive outreach campaigns, digital strategy ownership, and thought leadership content creation. The ideal candidate will have strong B2B sales experience, particularly in engineering or industrial sectors, and be proficient in using LinkedIn. This position offers hybrid work options.

Benefits

Collaborative and innovative environment

Impactful digital initiatives

Qualifications

• Proven experience in B2B sales and digital marketing, ideally within engineering or industrial sectors.
• Strong expertise in LinkedIn for outreach and content marketing.
• Excellent research and storytelling abilities.

Responsibilities

• Identify and research target companies and decision-makers.
• Drive outreach campaigns via LinkedIn and digital channels.
• Own and execute digital marketing strategy across platforms.

Skills

B2B sales experience

Digital marketing expertise

LinkedIn proficiency

Research and communication skills

Job description

Company Description

SEGULA Technologies is a global engineering group dedicated to enhancing the competitiveness of major industrial sectors: automotive, aerospace, energy, rail, naval, pharmaceuticals, and petrochemicals. With a presence in 30 countries and over 140 locations worldwide, SEGULA builds close partnerships with clients through the expertise of its 15,000 employees.

As a leading engineering firm with innovation at the core of its strategy, SEGULA Technologies undertakes large-scale projects, from initial studies through to industrialization and production.

Job Description

Sales & Digital Marketing Specialist – Engineering Services

Location: Midlands | Full-Time | Hybrid/Remote Options Available

Are you passionate about driving business growth through strategic outreach and digital engagement? Do you thrive in technical environments and love turning insights into action? Join us as our Sales & Digital Marketing Specialist and help shape the future of our engineering services brand.

What You’ll Do

Sales Research & Outreach

• Identify and research target companies and decision-makers in engineering, manufacturing, and industrial sectors (Automotive, Aerospace, Energy, Defence)
• Drive outreach campaigns via LinkedIn and other digital channels to generate qualified leads.
• Collaborate with technical and sales teams to tailor messaging and engagement strategies.
• Engineering market analysis to enhance value proposition and development of key differentiators

Digital Marketing Leadership

• Own and execute our digital marketing strategy across LinkedIn, X (Twitter), and other relevant platforms.
• Create and manage content that showcases our engineering expertise, solutions, and success stories.
• Monitor analytics and continuously optimize for reach, engagement, and conversion.
• Lead generation management, campaign development using website management, social media and email marketing.

Thought Leadership & Brand Building

• Develop and post thought leadership content that positions us as innovators in engineering services.
• Engage with industry communities, influencers, and partners to amplify our voice using events, brand communications and advertising.
• Stay ahead of trends in engineering, sustainability, and digital transformation to inform content strategy.

Qualifications

• Proven experience in B2B sales and digital marketing, ideally within engineering, technical services, or industrial sectors.
• Strong LinkedIn expertise for both outreach and content marketing.
• Excellent research and communication skills with a knack for storytelling.
• Self-motivated, organized, and comfortable working across teams.

Additional Information

• Why Join Us?
• Be part of a forward-thinking engineering services company with a strong reputation.
• Lead digital initiatives that directly impact business growth.
• Work in a collaborative, innovative, and supportive environment.