Sales and Marketing Manager

BAGATELLE GROUP; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading hospitality collective in the UK seeks a skilled marketing leader to drive strategic marketing initiatives across its venues. Responsibilities include developing marketing plans, managing the budget, and collaborating with operations and guest relations teams to maximize brand visibility and guest engagement. Ideal candidates will have proven experience in the hospitality sector, strong analytical skills, and the ability to adapt global strategies for local markets. Join us in crafting exceptional dining experiences.

Qualifications

• Experience in hospitality marketing with a strong emphasis on brand management.
• Proven success in developing and executing marketing strategies.
• Strong analytical skills to interpret marketing performance metrics.

Responsibilities

• Develop annual marketing and communications plans aligned with revenue targets.
• Lead quarterly business reviews presenting marketing ROI and guest growth metrics.
• Act as the bridge between Marketing, Operations, and Guest Relations.
• Ensure execution of global brand standards across UK venues.

Skills

Strategic marketing planning

Budget management

Cross-functional collaboration

Relationship building

Data-driven decision making

Job description

Bagatelle Group is a world-renowned hospitality collective crafting elevated dining and lifestyle experiences across the globe. With a commitment to creative excellence, luxury, and cultural relevance, we don’t just open venues - we create destinations.

Our UK portfolio includes :

• Bagatelle London
• La Sala (Bar underneath Bagatelle London)
• Chez Lui (La Bistrot Collection)
• Downstairs Bar at Chez Lui
• Café des Lilas (La Bistrot Collection – coming soon)

Core Responsibilities

Strategic & Commercial Leadership

• Develop annual marketing and communications plans per venue, aligned with revenue targets and seasonality.
• Partner weekly with General Managers and Operations to analyse covers and guest mix; adjust marketing levers accordingly.
• Lead quarterly business reviews with CMO and President, presenting marketing ROI, guest growth and brand health metrics.
• Own the UK marketing budget - forecast, allocate and report on spend efficiency and performance.
• Drive initiatives that increase footfall, conversion and private dining / event sales.
• Drive revenue growth by developing and executing targeted sales strategies across private dining, events, and group bookings.
• Build and maintain strong relationships with key corporate, travel and luxury lifestyle partners to maximise visibility and repeat business.

Operational & Cross-Functional Partnership

• Act as the key bridge between Marketing, Operations and Guest Relations.
• Attend weekly Ops / Reservations meetings to align guest flow, programming and activations.
• Build and manage the yearly promotional calendar per venue, balancing “scene and sanctuary” moments.
• Lead go-to-market plans for all new venue openings in the UK, from PR to influencer seeding to content production.

Brand & Communications

• Ensure flawless execution of Bagatelle Group’s global brand standards across all UK venues - in tone, aesthetic and guest experience.
• Adapt global campaigns for the UK market, balancing local insight with brand consistency.
• Lead relationships with PR, digital and creative agencies to amplify Bagatelle’s presence across luxury, lifestyle and trade media.
• Oversee social, paid, influencer and event marketing with clear ROI targets.

CRM, Guest Data & Loyalty

• Partner with Guest Relations and HQ CRM to activate guest data from SevenRooms and other sources.
• Segment guest database by city, spend and visit frequency to develop targeted retention and loyalty strategies.
• Monitor CRM performance (capture rate, repeat visits, engagement) and deliver data-driven insights to Operations.

Leadership & Team Development

• Lead and mentor marketing staff, venue marketing captains, and agency partners.
• Train FOH teams on guest engagement storytelling and “Bagatelle Family” brand culture.
• Build a collaborative culture between venue and HQ teams to ensure unified brand execution.
• Evaluate agency performance and drive continuous improvement across creative, digital, and PR outputs.