Sales & Marketing Director

Nurseplus UK Ltd; Liverpool; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading recruitment firm is seeking a Sales & Marketing Director to lead all sales and marketing activities, ensuring alignment with company growth strategies. This hybrid role involves managing a specialized marketing team and BD functions, focusing on driving commercial success. Candidates should have senior experience in sales and marketing, with a proven track record in complex, multi-site businesses. The ideal candidate must balance growth initiatives with operational realities while providing insights to the CEO.

Qualifications

• Senior experience owning both sales and marketing ideally in a recruitment setting.
• A track record of resetting or rebuilding commercial functions.
• Confidence operating in complex, multi-site businesses.

Responsibilities

• Lead and manage the marketing and business development functions.
• Develop and deliver a joined-up sales and marketing strategy.
• Provide insight to the CEO on performance and focus areas.

Skills

Leadership

Commercial strategy

Sales experience

Marketing experience

Coaching and mentoring

Job description

Overview

Sales & Marketing Director. This is a Hybrid role. This role reports directly to the CEO and owns all sales and marketing activity across Nurseplus. You will lead both a small centralised marketing team and the BD function with a strong emphasis on focus, prioritisation and commercial impact. Success in this role depends on close collaboration with Operations and other central teams to ensure growth plans are realistic, deliverable and aligned to branch capability. This is a hands-on leadership role, suited to someone who can set direction and execute.

Core accountabilities

• Leadership & ownership
• Full ownership of the marketing and business development functions
• Direct line management of:
• Central marketing team (small, specialist)
• Two BD Directors
• Bids & Contracts
• Clear accountability for revenue contribution, pipeline health and growth priorities
• Develop and deliver a joined-up sales and marketing strategy, aligned to CEO and board priorities
• Focus effort on the areas that matter most:
• Commercial strategy
• New business
• Lapsed client reactivation
• Group and multi-site opportunities
• Translate strategy into simple, practical plans for branches
• Create and lead a focused marketing team to deliver:
• Marketing
• Campaigns that directly support revenue
• Clear, consistent messaging across sectors
• Client and candidate communications that drive action
• Ensure marketing activity is measured on impact, not volume output
• Lead, coach and challenge the BD Directors
• Set clear expectations around:
• Business development
• Targeting
• Messaging
• Follow-up discipline
• Ensure BD activity is insight-led and aligned to operational capacity
• Work in close partnership with Ops leadership
• Ensure alignment between:
• Operations collaboration
• What is sold
• What can be delivered
• Where the business should (and shouldn’t) grow
• Act as a commercial sounding board on service design and market opportunity
• Own reporting across sales and marketing
• Provide clear insight to the CEO on:
• Performance & insight
• What's working
• What's not
• Where to focus next
• This role is:
• Hands-on
• Commercial
• Delivery-focused
• About decisions and trade-offs
• This role is not:
• A brand-only role
• A “lots of activity” role
• A comfort hire
• You will have:
• Senior experience owning both sales and marketing ideally in a recruitment setting.
• A track record of resetting or rebuilding commercial functions
• Confidence operating in complex, multi-site businesses
• The judgement to balance growth with delivery reality
• The backbone to challenge, prioritise and make calls
• Care experience is useful, not essential. Commercial credibility is essential.
• INDPRM