Research Director | Advertising Effectiveness/Brand Lift Research

Elizabeth Norman; London; On-site; GBP 75,000 - 90,000; Full time

Job summary

A leading research agency in London is looking for a Research Director to lead high-impact advertising effectiveness projects. This senior role requires expertise in media research, strong commercial decision-making, and the ability to mentor a talented team. You will work closely with clients to drive innovation and deliver significant insights across digital and cross-media campaigns. The compensation ranges from £75,000 to £90,000, plus a bonus.

Qualifications

• Proven experience in advertising effectiveness and media research.
• Ability to influence stakeholders at all levels.
• Calm and adaptable leadership style focused on collaboration.

Responsibilities

• Lead strategic ad effectiveness research projects.
• Act as a senior advisor to clients, including C-suite stakeholders.
• Mentor and develop team members to support progression.

Skills

Ad effectiveness expertise

Strong commercial decision-making

Digital and cross-media methodologies

Leadership and mentorship

Job description

Research Director | Advertising Effectiveness/Brand Lift Research
Salary: £75,000 to £90,000 plus bonus

We are looking for a strategic and commercially minded Research Director to lead high-impact advertising and media research. This is a senior role for someone with strong ad effectiveness credentials and a passion for shaping team culture, driving innovation and delivering work that matters.

You will play a key role in building client partnerships, guiding a talented team, and influencing decisions at the highest level. Expect to work across digital, social and cross-media campaigns, with plenty of opportunity to shape the future of the Ad EffectivenessInsight function.

Key Responsibilities

• Lead strategic ad effectiveness research projects from start to finish
• Act as a senior advisor to clients, including C-suite stakeholders
• Drive commercial success through smart pricing, scoping and planning
• Mentor and develop team members, supporting progression and retention
• Promote operational best practice and high-quality outputs

What You Will Bring

• Proven experience in ad effectiveness and media research
• Strong understanding of digital and cross-media methodologies
• Confident commercial decision-making and financial awareness
• Ability to influence and communicate at all levels
• Calm, adaptable leadership style with a focus on collaboration

This is a standout opportunity to step into a pivotal leadership role and help define the future of advertising research.

Apply below.