Research Director | Advertising Effectiveness / Brand Lift Research

Elizabeth Norman; City Of London; On-site; GBP 75,000 - 90,000; Full time

Job summary

A leading advertising research firm is seeking a Research Director to lead impactful ad effectiveness research. This senior role involves shaping team culture, mentoring talent, and building client partnerships. Candidates should have proven experience in ad effectiveness and strong commercial acumen, with the ability to influence decisions at the highest level. This is a standout opportunity for leadership within the advertising research landscape.

Qualifications

• Proven experience in ad effectiveness and media research.
• Strong understanding of digital and cross-media methodologies.
• Calm, adaptable leadership style with a focus on collaboration.

Responsibilities

• Lead strategic ad effectiveness research projects from start to finish.
• Act as a senior advisor to clients, including C-suite stakeholders.
• Drive commercial success through smart pricing, scoping, and planning.

Skills

Ad effectiveness experience

Media research

Digital methodologies

Cross-media methodologies

Commercial decision-making

Stakeholder communication

Leadership

Job description

Overview

Research Director | Advertising Effectiveness/Brand Lift Research Salary: £75,000 to £90,000 plus bonus

We are looking for a strategic and commercially minded Research Director to lead high-impact advertising and media research. This is a senior role for someone with strong ad effectiveness credentials and a passion for shaping team culture, driving innovation and delivering work that matters.

You will play a key role in building client partnerships, guiding a talented team, and influencing decisions at the highest level. Expect to work across digital, social and cross-media campaigns, with plenty of opportunity to shape the future of the Ad EffectivenessInsight function.

Key Responsibilities

• Lead strategic ad effectiveness research projects from start to finish
• Act as a senior advisor to clients, including C-suite stakeholders
• Drive commercial success through smart pricing, scoping and planning
• Mentor and develop team members, supporting progression and retention
• Promote operational best practice and high-quality outputs

What You Will Bring

• Proven experience in ad effectiveness and media research
• Strong understanding of digital and cross-media methodologies
• Confident commercial decision-making and financial awareness
• Ability to influence and communicate at all levels
• Calm, adaptable leadership style with a focus on collaboration

This is a standout opportunity to step into a pivotal leadership role and help define the future of advertising research.

Apply below.