Remote PPC Lead: Google Ads for Gaming

Madfish; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A growing gaming commerce company is seeking a Mid–Senior PPC Specialist (Google Ads) to manage and optimize all Google Ads campaigns. This fully remote role allows for full ownership of the paid acquisition strategy, with a focus on long-term user acquisition and growth. Candidates should have strong experience in Google Ads, data analysis skills, and a passion for gaming. The salary range is $2,500 – $5,000 per month, along with KPI-based bonuses.

Benefits

Performance bonuses

Flexible environment

Autonomy and trust

Access to growth tools

Qualifications

• Strong hands-on experience in Google Ads buying and campaign management.
• Proven ability to optimize for both user acquisition and profitability.
• Independence and initiative without micromanagement.
• English level B2+ or higher.

Responsibilities

• Manage and optimize all Google Ads campaigns.
• Develop and test marketing strategies for new game titles.
• Continuously analyze campaign performance and guide budget allocation.
• Create and execute A/B tests to improve CTR and conversion rates.

Skills

Experience in Google Ads buying and campaign management

Ability to optimize for user acquisition and profitability

Knowledge of conversion tracking setups and bidding strategies

Analytical skills

Tools

Converge

Google Analytics

Excel/Sheets

Job description

A growing gaming commerce company is seeking a Mid–Senior PPC Specialist (Google Ads) to manage and optimize all Google Ads campaigns. This fully remote role allows for full ownership of the paid acquisition strategy, with a focus on long-term user acquisition and growth. Candidates should have strong experience in Google Ads, data analysis skills, and a passion for gaming. The salary range is $2,500 – $5,000 per month, along with KPI-based bonuses.