Regional Sales Manager North

Agri-Lloyd Ltd; Lytham St Annes; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading agricultural company is seeking a driven Regional Sales Manager to lead a team of independent sales agents across the UK. You will be responsible for driving sales, developing strategic plans, and mentoring your team in the agricultural sector, focusing on beef, sheep, and dairy. Ideal candidates should possess strong leadership skills, be proactive, and have at least 3 years of experience in sales management. Join us to make a real difference in ruminant nutrition and health products.

Benefits

Competitive salary

Performance-based incentives

Ongoing training and development

Qualifications

• At least 3 years of experience in sales management.
• Experienced in the agricultural sector with premium product sales.
• Knowledgeable in livestock farming and concept selling.

Responsibilities

• Deliver and exceed regional sales targets.
• Develop strategic business plans for the region.
• Coach and mentor a high-performing team of agents.

Skills

Sales leadership

Communication

Time management

Motivating teams

Knowledge of agriculture

Job description

Agri-Lloyd – The Secret’s in the Science – is seeking a driven and experienced Regional Sales Manager to lead and inspire a team of independent sales agents across the UK. This is a fantastic opportunity to join a market leader in ruminant nutrition and health products, with a legacy of innovation and excellence since 1984.

About The Role

As a Regional Sales Manager, you’ll be the driving force behind your region’s short, medium, and long‑term development. Reporting to the Divisional Director, you’ll be responsible for delivering and exceeding regional sales targets, developing strategic business plans, and coaching a high‑performing team of agents across the Beef, Sheep, and Dairy sectors.

You’ll play a key role in shaping the future of Agri‑Lloyd by:

• Creating and executing annual regional business plans
• Motivating and mentoring sales agents to achieve their goals
• Conducting regular field visits and performance reviews
• Organising regional sales meetings and knowledge transfer events
• Analysing sales data and proposing strategic actions
• Representing Agri‑Lloyd at agricultural shows and events

About You

We’re looking for someone who is:

• A proven sales leader with at least 3 years’ experience in sales management
• Experienced in the agricultural sector, ideally with premium product sales
• Knowledgeable in livestock farming and concept selling
• A confident communicator and natural motivator
• Highly organised with excellent time management and IT skills
• Self‑motivated, enthusiastic, and a true team player

You’ll also need to be flexible, proactive, and committed to delivering exceptional service to both your team and customers.

Why Join Us?

At Agri‑Lloyd, we don’t just sell products – we build partnerships with farmers and deliver science‑backed solutions that make a real difference. You’ll be part of a passionate, supportive team that values innovation, integrity, and continuous improvement.

We offer

• A competitive salary and performance‑based incentives
• Ongoing training and development
• The opportunity to shape the future of a respected brand
• A collaborative and forward‑thinking culture

Ready to lead the way in agricultural sales?

Apply now and help us continue to set the standard in ruminant nutrition.