Regional Sales Manager - North

Assa Abloy Group; Highweek; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global leader in access solutions is seeking to hire a Sales Manager to drive business growth across the Midlands and up to Scotland. The successful candidate will focus on account development and lead generation while managing customer relationships effectively. Ideal candidates should possess a strong sales background and exemplary planning and negotiation skills, ensuring targets are met. The company values diverse, inclusive teams and provides numerous opportunities for career advancement.

Qualifications

• Strong background in sales with proven account management skills.
• Ability to manage budgets effectively.
• Experience in building customer relationships.

Responsibilities

• Build and maintain relationships with customers.
• Conduct client visits and follow up on leads.
• Coordinate customer activities with sales teams.
• Participate in sales meetings and budget forecasting.
• Achieve revenue and margin targets.
• Monitor market trends for opportunities.

Skills

Sales background

Planning and negotiation skills

Rapport building

Communication skills

Job description

Commercial Segment

The Commercial Group is a business segment of ASSA ABLOY Opening Solutions UK & Ireland. Our aim is to drive a complete, specified, and certified suite of door hardware into major commercial projects at the design, build, maintenance & refurbishment stages.

Our portfolio includes leading brands such as ASSA ABLOY, Exidor, Lorient, Mul-T-Lock, Union and SAS offering the industry's broadest selection of door hardware – from locks, architectural hardware, sealing systems, to door closers and panic exit devices. We provide high quality solutions, expertise, and consultative advice to specifiers, trade distributors, locksmiths & door manufacturers – ensuring people and assets are safe and secure.

Join Lorient, a trusted leader in high-performance sealing systems, with over 45 years of innovation in fire, smoke, acoustic, and thermal containment solutions. Our products play a vital role in protecting buildings and saving lives, and we’re proud to be shaping the future of the industry through technical excellence and customer partnership.

The primary objective of this position is:

To manage and grow business covering the midlands through to the north of England & Scotland, focusing on account development, project-based quotations, outbound business development, and lead conversion. This includes generating and coordinating new opportunities, managing the “Quote Bank,” and promoting Lorient’s range to maximise sales and market presence.

Key responsibilities and duties are to:

• Build and maintain strong relationships with existing and potential customers.
• Conduct regular client visits and follow up on qualified leads.
• Coordinate customer activity with the Internal Sales team.
• Contribute to sales meetings, forecasting, and budgeting.
• Maintain accurate CRM records and submit quarterly performance reviews.
• Achieve revenue, margin, and KPI targets.
• Monitor market trends to identify risks and opportunities.
• Collaborate with internal teams to maximise sales and support product development initiatives.

The ideal candidate will:

• Have a strong sales background with excellent planning and negotiation skills.
• Be comfortable managing accounts and budgets.
• Have strong rapport building and communication skills.
• Be passionate in growing and develop our customer base.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.