Promo Content Manager

Madfish; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading iGaming firm in the United Kingdom is seeking a Promo Content Manager to enhance player engagement and drive promotional content strategies. In this role, you will oversee creating effective promotions and coordinating across teams. You should have at least 2 years of experience in content or marketing, particularly in B2C setups. The company offers a flexible work format and competitive compensation within a fast-growing environment.

Benefits

Flexible remote or hybrid work format

Career growth opportunities

Competitive compensation package

Qualifications

• 2+ years of experience in content, marketing, CRM, or promo creation, preferably in iGaming.
• Strong understanding of B2C communication funnels and player behavior.
• Excellent copywriting and content editing skills.

Responsibilities

• Develop and implement promo content strategy for B2C campaigns.
• Lead creation of promotional texts, banners, and emails.
• Analyze content performance and run A/B tests.

Skills

Copywriting

Content editing

B2C communication funnels

Project management

Analytical skills

Job description

Join Win Media – Shaping the Future of iGaming Products!

At Win Media, we build innovative solutions that drive success in the iGaming industry. By combining strategic thinking, data‑driven decisions, and creativity, we create products that engage players, grow revenues, and set new industry standards.

We’re now looking for a Promo Content Manager to join our fast‑growing B2C product team! This role suits a proactive, creative, and detail‑oriented professional who can lead promo content creation, optimize communication performance, and enhance player engagement across all stages of the user journey.

About the Role

As a Promo Content manager, you will be responsible for developing and executing the promo content strategy for B2C products. You will oversee the creation of high‑performing content for promotions, bonuses, campaigns, and in‑product communications while coordinating with marketing, product, and other key internal teams.

Responsibilities

• Develop and implement promo content strategy for B2C campaigns
• Lead creation of promotional texts, banners, landing pages, push notifications, and email content
• Manage and coordinate tasks across copywriters, designers, and content specialists
• Build and maintain the promo content calendar
• Ensure consistency with branding, product positioning, and regulatory requirements
• Analyze content performance and run A/B tests to optimize CTR, conversion rates, and player engagement
• Collaborate closely with marketing, CRM, analytics, and other company departments
• Monitor iGaming trends and competitive promo activities
• Ensure timely execution and high quality of all promotional communications
  

Requirements

• 2+ years of experience in content, marketing, CRM, or promo creation (preferably in iGaming)
• Strong understanding of B2C communication funnels and player behavior
• Solid experience working with CRM platforms
• Excellent copywriting and content editing skills
• Understanding of creative production workflows (texts + visuals)
• Ability to analyze performance metrics (CTR, CR, retention, ROI of promo)
• Strong project management and organizational skills
• High level of creativity combined with structured thinking
• Intermediate English or higher
  

We Offer

• Opportunity to build and optimize promo content processes from scratch
• Flexible remote or hybrid work format
• Career growth opportunities within a fast‑growing company
• Competitive compensation package
• Supportive and professional team environment
  

At Win Media, we don’t just build products – we build success. Join us and become part of a team that moves fast, grows boldly, and plays to win!