Project Lead (Training, Marketing, and Engagement)

ABL Health Ltd; Annfield Plain; On-site; GBP 27,000 - 32,000; Full time

Job summary

A health service provider in Annfield Plain seeks a Project Lead to enhance a stop smoking service. This role involves overseeing training and engagement activities, fostering partnerships, and implementing marketing strategies. The ideal candidate has substantial experience in public health, communication, and community engagement, along with relevant qualifications. Salary is competitive, ranging from £27,000 to £32,000 based on experience.

Qualifications

• Experience working in a health behavior change/public health setting.
• Experience delivering training and speaking to large groups.
• Knowledge of behavior change models and issues faced by disadvantaged communities.

Responsibilities

• Lead development and delivery of training for stakeholders.
• Work with marketing teams to raise service profile.
• Monitor referral trends and implement engagement strategies.

Skills

Public health knowledge

Communication leadership

Training delivery

Partnership building

Digital communication

Community engagement

Education

Relevant degree in health/social care/psychology/public health

Tools

Microsoft Office

Job description

Project Lead (Training, Marketing, and Engagement)

ABL Health have been commissioned by Durham County Council to deliver a high quality and specialist stop smoking service across County Durham. The Project Lead will assist the Head of Service in increasing engagement through leading on marketing, raising the profile of the service through training, and delivering on its social values. This is a varied and exciting role where the post holder will have a real influence on the development of the service. The post holder will take a pro-active lead in building relationships, partnerships, and alliances both internally and externally to increase the number of referrals into the service and expand the reach to the most vulnerable groups.

The post holder must have knowledge of, and preferred experience in, public health, communication leadership, or behaviour-change settings.

Main duties of the job

We are seeking a dynamic and innovative professional to lead the development and delivery of training, communications, and engagement activities for the Smoke Free County Durham service. The successful candidate will work closely with stakeholders, local services, and ABLs central marcomms team to raise awareness, drive referrals, and develop strategic partnerships across County Durham. Responsibilities include promoting the service through public events, training sessions, social media, and other communications channels, monitoring referral trends, and implementing innovative solutions to improve engagement and conversion rates. The role involves contributing to regional and national tobacco control campaigns, maintaining and updating a partnership database, and supporting multi-disciplinary meetings. You will lead service development initiatives, ensuring alignment with social value objectives, and manage a digital marketing and communications officer as well as a community engagement coordinator. This position requires effective workload planning, a proactive approach to building relationships with key stakeholders, and a willingness to embrace new ideas. As the role evolves, additional responsibilities will be expected, providing an exciting opportunity for professional growth.

About us

ABL is an exciting fast-growing community healthorganisation. ABL is an experienced, CQC registered, provider of communityhealth services. As an organisation weare passionate about delivering evidence based, innovative, effective andrelevant health care services in partnership with individuals, communities andstakeholders.

We are a value drivenorganisation, dedicated to reducing health inequalities and improving peopleslives. We would love to hear from you if you would like the opportunity to workwith in a close team of committed professionals and you share our values ofdesigning and delivering health services.

Job responsibilities

Main Duties and Responsibilities

The post holder has responsibility of delivering the following key result areas:

The post holder has responsibility of delivering the following key result areas:

Lead in the development and delivery of training to a wide range of stakeholders to facilitate increased referrals into the service.

Work with ABLs central marcomms team to raise the profile of the service.

Engage with local services and partners to ensure local awareness and explore partnership opportunities and co-production activities.

Work closely with operational colleagues to monitor and manage the referral rates, identifying trends and developing innovative and effective solutions to dips in referral and conversion rates

Develop mutually advantageous partnerships with all potential referrers across County Durham.

Lead in the promotion and advertisement of the Smoke free County Durham service.

Develop and update the partnership database with all contacts including required follow up contact and strategic developments required.

Input to multi -disciplinary meetings as required.

Work in partnership with stakeholders to disseminate regional and national campaigns related to the tobacco control agenda including FRESH, smokefree homes and messages around vaping.

Lead on the development and implementation of Smokefree Durham communications strategy (e.g. public open events, training and awareness raising sessions, communications materials, social media etc.) to promote the service and capture referrals.

Develop, monitor, and report on social media activity for the service to increase engagement and raise the profile of the service.

Monitor and report on referral numbers and sources, to inform short- and long-term marketing and engagement strategies, ensuring the service is reaching target audiences and communities.

Support the Head of Service and work with the other Project Leads to identify, engage, and develop relationships with key stakeholders.

Innovative and open minded to new ideas.

Work within agreed boundaries and relevant policies and standard operating procedures.

Lead on service development around meeting its social values requirements and work closely with relevant colleagues across the organisation to implement and report on this.

Effective line management of a digital marketing and communications officer, and a community engagement coordinator.

Plan and organise workloads effectively

This role will develop over time and therefore it is expected that post holder will have additional responsibilities.

The desire to make a difference

We are looking to change the lives and improve the wellbeing of the people in County Durham

Skills and Competencies Required

Be an experienced Health or Communications professional with training experience.

Be experienced in community engagement and partnership working in a community health environment.

Experience of building and maintaining partnerships

Positive and proactive outlook with the ability to motivate, engage and support others to achieve the highest standards and outcomes.

Adept in communication; A strong communicator who adapts the message to fit the needs of the audience including clients, staff, and volunteers at all levels. Including digital communication and social media expertise

Build strong relationships, foster trust and co-operation among colleagues, stakeholders throughout community settings.

Quality driven; you naturally seek high standards and actively seek to improve them.

Value and remain open to new ideas and perspectives.

Standard Information

Information Governance

Employees of ABL Health must comply with the provisions of GDPR and the Data Protection Act 2018. The postholder must not; either during their employment, or following termination of their employment, disclose any information relating to service users or employees, or of the lawful business practices, of the organisation.

The postholder will be required, when and where appropriate to the role, to comply with the processing of requests under the Freedom of Information Act 2000

The postholder must comply with ABLs policies that protect the information assets of the organisation from unauthorised disclosure, modification, destruction, inappropriate access or use. The postholder will be responsible for maintaining the clinical and/or corporate records that fall within the remit of this role to the standards in ABLs records management policies, and data quality processes and standards.

Health & Safety

Compliance with the Health & Safety at Work Act 1974 the postholder is required to fulfil a proactive role towards the management of risk in all their actions. This entails the risk assessment of all situations, the taking of appropriate actions and reporting of all incidents, near misses and hazards, and a statutory duty of care for their own personal safety and that of others who may be affected by their acts or omissions.

Safeguarding is Everyones Business

ABL has a responsibility to ensure that all children / young people and adults are adequately safeguarded and protected. As a consequence, all ABLs employees, temporary staff and volunteers are required to adhere to ABLs safeguarding policies / procedures in addition to local and national safeguarding policies and to act upon any concerns in accordance with them.

ABL is Smoke - Free. Smoking is not permitted on any of our premises or the surrounding land including car parking facilities.

Training

The postholder must attend any training that is identified as mandatory to their role.

The range of duties and responsibilities outlined above are indicative only and are intended to give an overview of the range and type of duties that will be allocated. They are subject to modification in the light of changing service demands and the development requirements of the postholder.

Please note that we are unable to offer sponsorship for this role

Person Specification

Qualifications

• Relevant degree (health/social care/psychology/public health)/ professional qualification / or significant experience working within healthcare

Experience

• Experience of working in a health behaviour change/public health setting
• Experience delivering training
• Demonstrable experience of partnership working
• Demonstrable experience of speaking to large groups
• Experience working in smoking cessation
• Experience developing training

Skills and Knowledge

• Knowledge of behaviour change models
• Knowledge of the problems experienced by socially disadvantaged sectors of the community
• An understanding of the impact of smoking on health
• Understand and implement evidence -based best practice
• Working knowledge of the issues related to information governance
• Working knowledge regarding safeguarding processes and policies
• Excellent time management and organisation skills
• The ability to work independently and as part of a team
• The commitment to provide an efficient and effective service
• Ability to communicate effectively both verbally and in writing at all levels with individuals, groups and the public
• Ability to empower and motivate
• Ability to influence using skills and knowledge
• Ability to be flexible and work within a changing environment
• Ability to produce reports for both internal senior staff and external partners
• Excellent IT skills including Microsoft Office literate
• Ability to read and interpret data.
• Understanding of public health guidance
• Understanding of health care commissioning environment
• Capable of producing performance reports.
• Knowledge of strength based approaches to working with people
• Knowledge of asset-based community development

Job Specific Requirements

• Work flexibly and adapt to suit service need.
• The ability to travel independently across Co. Durham.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

£27,000 to £32,000 a yearDepending on experience