Product Marketing Manager | Remote Europe (+ / - 2hrs CET)

Fyorin; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A rapidly growing FinTech company in the United Kingdom is seeking a Product Marketing Specialist to develop and execute marketing strategies. You will conduct market research, create compelling marketing materials, and drive initiatives that resonate with targeted audiences. The ideal candidate will have at least 3 years of experience in product marketing, particularly in B2B financial services. This full-time position offers a dynamic startup culture, competitive salary, and the option for remote work.

Benefits

Dynamic startup culture

Opportunities for career growth

Flexible working hours

Pension scheme

Collaborative team environment

Qualifications

• 3 years of hands-on product marketing experience in an international growth-stage company.
• Experience in financial services B2B marketing.
• Proven ability to develop successful marketing strategies.

Responsibilities

• Develop product marketing strategies aligned with business goals.
• Conduct market research to inform product development.
• Create engaging marketing collateral.

Skills

Product marketing

Market research

SEO strategies

Communication

Collaboration

Education

Bachelor's degree in marketing, business, or related field

Tools

Zoho

Job description

Responsibilities

• Develop and execute product marketing strategies that align with business goals and objectives.
• Conduct market research to identify customer needs and behaviour competitor strengths and weaknesses and market trends to inform product development and marketing strategies.
• Create buyer personas value proposition and customer journeys.
• Work with cross-functional teams to develop product positioning and messaging that resonates with our target audience.
• Create compelling product collateral including brochures case studies solution briefs white papers and other marketing materials.
• Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
• Build trust and create conversation with potential customers through events campaigns and specific calls to action
• Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
• Bring awareness to our product through content such as social media copywriting and blogs. This requires you to determine what type of campaign needs to be done create a budget for the marketing endeavours craft a project plan to map out when this content will be released and execute.
• Build and maintain relationships with industry influencers analysts and partners to increase brand awareness and credibility.

Qualifications

• Bachelors degree in marketing business or a related field
• 3 years of hands-on product marketing experience in an international growth-stage company.
• Experience in financial services B2B marketing.
• Strong written and verbal communication in English with experience in writing copy for marketing collateral.
• Proven ability to develop and execute successful marketing strategies that drive results.
• Familiarity with marketing automation and analytics tools such as Zoho
• Proven track record of gathering & analyzing market intelligence to support informed decisions.
• Creative thinker with a passion for innovation and a desire to challenge the status quo.
• Strong interpersonal and organisational skills.
• You love to collaborate with different people bringing them together and having many things going on at the same time. Managing priorities will be of great importance.
• Have a startup mentality to get things done and you are not afraid of challenges and to take responsibility.

Additional Information

At Fyorin youll have the chance to make a real impact in a rapidly growing company work with a talented global team and share the future of financial operations for digital businesses. Youll also enjoy :

• A dynamic startup culture with room for ownership and growth
• Opportunities to learn and advance your career in FinTech
• A supportive international and collaborative team environment
• Competitive salary
• Pension scheme
• Flexible working hours

Remote Work: Yes

Employment Type: Full-time

Vacancy: 1