Product Marketing Manager

SAGE GROUP PLC; Newcastle upon Tyne; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading technology company is seeking a Product Marketing Manager to localize and activate product marketing strategies in the UK. This role involves leading product launches, creating impactful messaging, and collaborating with various teams to drive revenue growth. Ideal candidates will have product marketing experience, a deep understanding of the UK market, and strong communication skills. Join a forward-thinking team supporting small and medium-sized businesses in enhancing their operations with innovative solutions.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns and hybrid working

Qualifications

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• Demonstrated success developing go-to-market strategies and launching products that deliver results.
• Strong communication and writing skills.

Responsibilities

• Localizing global product positioning and messaging for UK market.
• Leading UK product launches and go-to-market campaigns.
• Creating customer-facing content such as case studies and presentations.
• Equipping sales teams with competitive intelligence and product insights.
• Building partnerships with local teams to drive revenue growth.
• Gathering market and competitor insights to inform strategy.
• Ensuring product-market fit and local relevance.

Skills

Experience in product marketing

Understanding of UK market

Strong storytelling skills

Proficiency in generative AI tools

Strong analytical skills

Collaborative mindset

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree preferred

Job description

We're looking for a Product Marketing Manager, UK to help shape how we bring Sage 50 to the UK market. This role will be instrumental in driving the success of Sage 50, adapting global strategies to local market needs, and ensuring our products truly resonate with UK businesses. Reporting to the VP of Product Marketing, you'll be at the heart of go-to-market strategy, leading launches, developing impactful messaging, and representing the voice of the UK customer. You'll collaborate with global product marketing, routes to revenue, regional sales, enablement, and performance marketing teams to drive adoption, demand, and revenue growth.

You'll play a pivotal role in localising and activating Sage's product marketing strategy in the UK.

Responsibilities

• Localising global product positioning, messaging, and value propositions to reflect UK customer needs, regulations, and business practices.
• Leading UK product launches and collaborating on go-to-market campaigns that deliver measurable impact.
• Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
• Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.
• Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.
• Gathering and analysing customer, market, and competitor insights from the UK market to inform strategy and influence the global roadmap.
• Acting as the voice of the UK customer, ensuring product-market fit and local relevance.
• Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

Qualifications

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
• Strong storytelling, communication, and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go-to-market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

About Sage

At Sage, we're here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You'll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do. Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Benefits

Benefits video: https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage.
• Work away scheme for up to 10 weeks a year.
• On-going training and professional development.
• Paid 5 days yearly to volunteer through our Sage Foundation.
• Flexible work patterns and hybrid working.