Product Marketing Manager

JR United Kingdom; Bolton; On-site; GBP 50,000 - 70,000; Full time

Job summary

A mission-driven organisation in Bolton is hiring a Product Marketing Manager to lead the go-to-market strategy for their new Benchmarker software platform. This role involves collaborating on commercial materials, managing launch timelines, and leading multi-channel campaigns. Ideal candidates have product marketing experience, strong communication skills, and a commercial mindset. Joining this team presents a chance to drive innovation in healthcare insights.

Qualifications

• Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services.
• Strong understanding of GTM strategy, project management, and stakeholder engagement.
• Excellent communication skills, both written and verbal.

Responsibilities

• Develop and deliver a full GTM strategy for the Benchmarker software.
• Manage cross-functional planning for the October 2025 launch.
• Lead multi-channel launch communications: email, web, social media, PR, events.

Skills

Product marketing experience

Go-to-Market strategy

Project management

Strong communication skills

Collaborative mindset

Customer focus

Job description

Product Marketing Manager - Bolton, Greater Manchester

Client: Our client is a mission-driven organisation using benchmarking to spark innovation, collaboration, and measurable improvement across various healthcare sectors. They empower over 14,000 users with data and insights to drive strategic decision-making and service transformation. Their flagship programme supports the largest healthcare benchmarking community in the world, with additional projects across key health and care initiatives.

About the Role:

We’re looking for an experienced and commercially minded Product Marketing Manager to lead the go-to-market (GTM) strategy, launch planning, and marketing communications for their new Benchmarker software platform. This platform will be key for member engagement, retention, and growth.

Key Responsibilities:

1. Go-to-Market & Product Commercialisation:
   • Develop and deliver a full GTM strategy for the Benchmarker software.
   • Define positioning, messaging, and value propositions.
   • Collaborate on commercial materials such as pricing, pitch decks, and sales collateral.
2. Launch Leadership:
   • Manage cross-functional planning for the October 2025 launch.
   • Oversee project timelines, dependencies, and milestones.
   • Support onboarding with Programme and Development teams.
3. Internal Communications:
   • Equip teams with messaging, FAQs, and enablement materials.
   • Create launch playbooks and briefing resources for client-facing teams.
4. External Campaigns & Customer Engagement:
   • Lead multi-channel launch communications: email, web, social media, PR, events.
   • Coordinate campaign delivery with agencies or freelancers.

About You:

• Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services.
• Strong understanding of GTM strategy, project management, and stakeholder engagement.
• Excellent communication skills, both written and verbal.
• Collaborative, with a commercial mindset and customer focus.
• Ability to manage multiple workstreams in a fast-paced environment.
• Familiarity with NHS or health sectors is a bonus but not essential.

Ready to drive change through data and innovation? Apply now to lead one of the most exciting product launches in healthcare insights.