Product Marketer (Proposition Director) (9m FTC)

OLIVER Agency; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in London is seeking a Product Marketer to enhance revenue for international events. This hybrid role requires strong strategic thinking, analytical skills, and the ability to manage cross-functional projects. You will develop compelling propositions and collaborate closely with the client’s team. Join us to leverage cutting-edge AI technology and drive impactful results.

Qualifications

• Strong critical-thinking and problem-solving skills.
• Understanding of tracking customer journeys across channels including journey analytics.
• Desire to continually learn and push the boundaries.

Responsibilities

• Develop and manage the commercial strategy and delivery with reference to specific events.
• Conduct market research and analyse customer needs to identify opportunities.
• Collaborate and refine value propositions, including product features and pricing.

Skills

Strategic Thinking

Commercial Acumen

Analytical Skills

Communication Skills

Project Management

Customer Focus

Stakeholder Management

Job description

Product Marketer (Proposition Director) (9m FTC)

London, England, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we are at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Product Marketer (9m FTC)

Location: London, England, United Kingdom (Hybrid)

Hours: 12:00–19:30

About the role

OLIVER exclusively designs, builds and runs in-house marketing agencies, holding a unique market position. We are seeking a Product Marketer to join a strategic partnership with a prominent international B2B events organisation, supporting their North American division. You will be part of a 12-person team focused on optimising attendee revenue for two event portfolios in the region and contributing to key performance indicators.

You will work closely with the client’s marketing team to define, reshape and implement revenue and growth initiatives, foster best practices, and help define future strategies that drive sustained growth.

Our client is a leader in their industry, known for ambition and innovation. This role is central to fulfilling their strategic objectives as a collaborative partner.

What you will be doing

• Develop and manage the commercial strategy and delivery for specific events, propositions and products.
• Understand customer needs, market trends, and competitive landscapes to create compelling propositions and B2B offerings that drive business growth and revenue uplift.
• Research and Analysis: Conduct market research and sizing, analyse customer needs, and evaluate competitors to identify opportunities and define segmentation/target audiences.
• Proposition Development: Collaborate to create and refine value propositions (ticket pricing, add-ons), including product features, pricing, and marketing strategies.
• Business Case Development: Develop robust business cases with financial analysis to justify investment and impact on commercial projections.
• Cross-Functional Collaboration: Work with OLIVER and client teams (marketing, sales, product development, technology, legal, compliance) to ensure seamless proposition development and launch.
• Programme Management: Participate in project teams to deliver propositions on time and within budget, often acting as the business lead.
• Performance Monitoring: Partner with Data Strategists to assess proposition performance and identify areas for improvement.
• Stakeholder Management: Communicate effectively with stakeholders at all levels to gain buy-in and support for propositions, including effective briefings and pitching of ideas.

What you need to be great in this role

• Strategic thinking and the ability to articulate a clear vision for propositions aligned with business objectives.
• Commercial acumen with understanding of financial analysis and revenue growth opportunities.
• Analytical and problem-solving skills to assess market data and trends.
• Excellent written and verbal communication to convey complex information.
• Project management experience from concept to completion, including planning and monitoring.
• Customer focus with the ability to champion user needs throughout the proposition lifecycle.
• Stakeholder management skills across teams and levels.
• Strong critical-thinking and problem-solving abilities.
• Understanding of tracking customer journeys across channels, journey analytics, tagging, and platforms such as GA and Adobe.
• Desire to continually learn and push boundaries; interest in behavioural science approaches and data-driven delivery.
• Ability to work in a fast-paced, changing environment; collaborative team player and open-minded.

Our values shape everything we do: Be imaginative, always learning and listening, and actively pro-inclusive and anti-racist across our community, clients and creations.

OLIVER is an equal opportunity employer committed to creating an inclusive working environment. All applicants will be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER, a part of the Brandtech Group, is committed to sustainability and has set ambitious environmental goals with science-based targets.