Product Marketer

Disguise Technologies; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company in London is seeking a skilled Product Marketer to define product positioning, launch strategies, and messaging frameworks for both software and hardware. This hybrid role involves close collaboration with various teams to enhance customer engagement, deliver sales enablement, and drive revenue through compelling narratives. Ideal candidates possess strong product marketing expertise, are data-driven, and have a proven track record in SaaS product launches. The company values collaboration, innovation, and diversity in its workforce.

Qualifications

• Deep product marketing expertise across positioning, messaging, and value propositions.
• Proven experience launching and scaling software products, ideally in SaaS.
• Strong end-to-end GTM execution from strategy to campaign delivery.
• Customer-obsessed and insight-driven.
• Confident creating sales collateral and training.

Responsibilities

• Own positioning and messaging for Disguise’s software-led platform.
• Lead go-to-market for software launches and updates.
• Collaborate with Product and Engineering for product insights.
• Create sales pitch decks, talk tracks, and playbooks.
• Work with Content Marketing to develop case studies.

Skills

Product marketing expertise

SaaS product launch experience

Understanding complex software

End-to-end GTM execution

Customer insight interpretation

Sales enablement proficiency

Commercially minded

Effective collaboration skills

Exceptional storytelling

Job description

Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.

Role: Product Marketer

Department: Marketing

Reports into: Global VP of Marketing

Location: London (hybrid, office based 2-3 days p/week)

About the role: Disguise is looking for a Product Marketer to define how our products are understood, valued, and adopted worldwide. You’ll own the positioning, launches, and global scale of our hardware, software, and services, working at the centre of our evolution from a hardware-first company to a software-led ecosystem.

You’re comfortable diving into complex technology and translating it into clear, compelling narratives that resonate with real users. Deeply customer-driven, you’ll spend time listening to how our customers speak, turning their needs into messaging frameworks used across product, sales, marketing, and leadership.

As a strategic, hands-on Product Marketing Manager, you’re technically curious, commercially sharp, and creatively driven. You’ll build crisp narratives that empower go-to-market teams and connect with the world’s leading creators across live entertainment, immersive experiences, sports, and beyond helping shape Disguise’s next chapter.

What you'll do:

• Own positioning and messaging for Disguise’s software-led platform, translating complex hardware and software into clear, differentiated, solution-focused value.
• Lead go-to-market for software launches and updates, driving adoption and recurring revenue while supporting integrated GTM across hardware and services.
• Get deep into the products, partnering with Product and Engineering to shape narratives informed by real customer insight and market context.
• Lead high-impact sales pitch decks, talk tracks, and playbooks using learned customer language to enable confident, solution-led selling.
• Collaborate with Content Marketing to identify and develop compelling customer case studies that prove real-world impact.
• Enable sales and partners with clear, consistent messaging, training, and collateral that scales globally.
• Act as the voice of the customer, spending time with users to keep messaging grounded, relevant, and resonant.

Your skills, behaviours and values:

• Deep product marketing expertise across positioning, messaging, value propositions, and go-to-market.
• Proven experience launching and scaling software products, ideally in SaaS industries or creative, media, technology.
• Ability to deeply understand complex software and hardware, and turn that insight into clear, solution-led customer narratives.
• Strong end-to-end GTM execution from strategy and messaging to sales enablement and campaign delivery.
• Customer-obsessed and insight-driven, with experience translating market and user research into product and GTM impact.
• Confident sales enabler, creating pitch decks, playbooks, training, and collateral that help commercial teams win.
• Commercially and data minded, comfortable measuring adoption, impact, and performance.
• Highly collaborative, effective across Product, Sales, Marketing, and Customer Success.
• Clear, compelling communicator with exceptional storytelling skills.
• Organised, detail-driven, and able to deliver high-quality work at pace.
• No Ego: being approachable, authentic and humble
• Dynamic: being able to pivot quickly with an abundance of energy and resilience

About Disguise

Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle. We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment.

Inclusion and equity matter at Disguise. We strive to create a workplace that reflects our diverse audience. We create together and we create everywhere.

Our values

• Honest: We are real with ourselves and our clients and share our ideas with openness and transparency.
• Evolutionary: We innovate using our user’s ever-changing needs so our technology remains ahead of the game.
• Fearless: We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
• Resilience: We don’t give up until we find the right solution, even if it means going outside our remit.
• Belong: We create an environment where everyone feels like they belong and is empowered to do their best work.

Disguise is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, sex, disability, age, veteran status, or any other protected characteristic. We welcome applicants from all backgrounds and experiences.