Product Manager

Swish; Tamworth; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent company in building products is looking for a Product Manager based in Tamworth. This role requires a minimum of 5 years' experience in product marketing management, preferably in the building products sector. Key responsibilities include identifying market growth opportunities, understanding customer behavior, and managing product improvements. The ideal candidate has strong project management skills and excellent communication abilities, as well as a degree or CIM marketing qualification. Travel to Scunthorpe may be required.

Qualifications

• Minimum 5 years' experience in a product marketing management role ideally within the building products sector.
• Proven track record of delivering successful product development initiatives.
• Thorough knowledge of product development process and life cycle.

Responsibilities

• Map market to identify growth opportunities.
• Understand customer buyer behavior and define customer personas.
• Project manage product improvements and new product development.

Skills

Product marketing management

B2B experience

Project management

Market research

Excellent communication skills

Education

Degree educated

CIM marketing qualification

Tools

MS Office

Job description

Job Title

Product Manager

Location

Based at Tamworth (some travel to Scunthorpe required)

Hours of Work

35 hours per week

Reports To

Divisional Marketing Manager

Job Purpose

Ensure the business has the correct product / service propositions to take advantage of growth opportunities identified within both existing and new market sectors.

Key Accountabilities

• Map out the shape of our market and identify where opportunities for significant growth exist and how best to maximise these opportunities
• Understand customer buyer behaviour in our market, defining each customer type / persona and associated route to market
• Understand our competitors and identify potential competitive advantage in each product category
• Identify and map out any new market sector opportunities
• Create value propositions for each customer type / persona
• Identify gaps or improvements in our product and / or service offer required to target growth
• Project manage cross departmental teams to deliver product improvements and NPD, on time on budget
• Formulate go-to-market strategies and oversee the delivery of product launches including post-launch follow ups to measure success

Key Experiences and Skills Required

• Minimum 5 years' experience in a product marketing management role ideally within the building products sector, distribution, or industrial manufacturing
• B2B experience essential, B2C would be advantageous in addition to B2B
• Proven track record of delivering successful product development initiatives that have grown sales at good margin
• Thorough knowledge of product development process and product life cycle
• Experienced in product pricing, positioning and margin analysis
• Proficient in market research and reporting
• Experienced in forecasting based on market trendsAbility to build excellent working relationships with wider marketing, sales, technical and ops teams
• Strong commercial awareness
• Excellent project management skills and budget management
• Excellent written and verbal communication skills

Key Interfaces

• Customers – stockists, housebuilders, specifiers
• Internal departments – Senior management team, marketing, sales, customer service, technical, operations, purchasing
• Group businesses – in particular SBD (Specialist Building Distribution) and Kestrel
• Suppliers - third-party sourced products and materials
• Market intelligence and data providers
• Competitors

Desirable Skills, Qualifications and Experience Required

• Degree educated or CIM marketing qualification
• Proficient in MS Office and confident utilising unfamiliar software
• Good organisational skills
• Excellent interpersonal skills

Personal Attributes

• Leadership – strong, consistent, clear, inspire others, integrity, ability to drive through change
• Empowering Others – Delegation of trust, correct controls, feedback, communicate accountability and responsibility
• Action orientated – Able to deal with problems in appropriate time frames
• Driven by results – Decisive, confident addressing problems and opportunities, challenging activities to improve performance, demonstrate willingness to challenge accepted methods and standards
• Effective communication – Clear concise written and spoken, ability at all levels, customer, supplier and internal
• Strategic agility – recognition of a changing need and speed of response, rapid reaction to challenges
• High Standards – demonstrating a motivation to improve standards and thereby making a real difference, challenging inadequate solutions
• Integrity and trust – demonstrating a sense of commitment to openness, honesty, loyalty and high standards in undertaking the role