Product Growth Manager

Verisk; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global risk intelligence company in London seeks a Product Growth Manager to enhance client adoption and engagement. The role involves strategizing communication with clients and executing cross-sell campaigns to drive growth. Ideal candidates will have extensive B2B marketing experience and strong analytical skills. This position offers a collaborative work environment and growth opportunities.

Benefits

Flexible working opportunities

Career development support

Inclusive workplace culture

Qualifications

• 7+ years of experience in B2B marketing with proven expertise in client growth.
• Strong product marketing background with an experience in messaging and positioning.
• Experience with marketing automation platforms and analytics.

Responsibilities

• Establish and maintain communications with clients on product updates.
• Develop and execute marketing campaigns for product adoption and growth.
• Equip client-facing teams with necessary tools for expansion opportunities.

Skills

B2B marketing expertise

Client growth strategies

Analytical skills

Strong communication skills

Project management skills

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Job description

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Job Description

Verisk Maplecroft is a leading global risk intelligence company headquartered in London, UK, with offices in Bath, Edinburgh, New York, and Singapore. For more than 20 years, we have helped multinational organisations understand where, how, and why their global operations, investments, and supply chains are at risk. Through our data, client-driven solutions, and expertise we provide unmatched insight into how organizations need to build resilience, sustainability and competitive advantage in an increasingly complex world.

About the Role

We are looking for a results driven Product Growth Manager to deliver on adoption, engagement, retention and growth initiatives for our existing client base. Through strategic client communications, go-to-market initiatives and cross-sell campaigns across our risk data and product suite, this role will be pivotal in deepening client relationships, maximizing product value, and ensuring our offerings remain indispensable within our growing list of client organizations.

This role focuses on maximising value from existing client relationships by identifying expansion opportunities and translating complex product features into compelling commercial value propositions. You will be the bridge between our product and account management and client service organisations, ensuring our client-facing teams are equipped with the tools and messaging needed to drive meaningful conversations on how our solutions help drive better outcomes for our clients.

You will leverage your deep expertise and technical curiosity in client growth strategies and product positioning to drive retention and enhance client growth by ensuring the right message about our solutions is delivered, in the right way, to the right stakeholders at the right time. You will work closely with our Product, Account Management, Client Success and Corporate Marketing teams to deliver on growth opportunities within our existing client portfolio, creating compelling value propositions that demonstrate how our solutions can drive business impact.

This position reports to the Head of Product with a dotted line to the Head of Marketing.

Responsibilities

Main Responsibilities

Client Communications & Retention

• Establish and maintain communications channels to ensure clients are regularly updated on product updates, new features, and best practices
• Partner with the key stakeholders to identify key moments in the client lifecycle where marketing can drive value
• Collaborate with research, product and marketing teams to develop engaging tools across the client lifecycle
• Build a strong client advocacy program, encouraging clients to share their success stories, participate in thought leadership opportunities, and act as references for new business
• Ensure consistent messaging and positioning across all client touchpoints and expansion conversations
• In partnership with Events, organize round tables with existing Product users to foster a community, exchange best practices and socialize product roadmaps

Client Growth & Cross-Sell Campaigns

• Develop and execute client-focused multi-channel marketing campaigns that promote product adoption, retention and expansion
• Collaborate with Account Management, Product and Customer Success teams to identify expansion opportunities within current client accounts
• Conduct client research and market analysis to inform product strategy and cross-sell targeting decisions
• Create targeted messaging frameworks for different client segments and expansion scenarios, leveraging deep product knowledge
• Report on campaign performance, client engagement, and expansion pipeline contribution using advanced analytics and KPIs that align with revenue growth objectives

Product Marketing & Messaging

• Develop compelling product positioning and messaging that differentiates our risk intelligence solutions and demonstrates clear ROI for existing clients
• Create product-focused content including expansion case studies, ROI calculators, solution briefs, and competitive battlecards that resonate with current clients
• Support product launches with marketing and communications strategies focused on existing client adoption. This includes promotion of new partnerships, integrations and joint GTM launches where relevant
• Work closely with Product teams to translate technical capabilities into client-facing value propositions for expansion messaging
• Develop deep understanding of Maplecroft client workflows, as well as data, product, and advisory capabilities in order that value proposition statements are oriented around positioning solutions to client problems

Equip Client-Facing Teams

• Equip account management and customer success teams with the knowledge and materials needed to effectively identify and pursue expansion opportunities
• Develop messaging playbooks and conduct training sessions on product positioning and competitive differentiation for account management and customer success teams

Qualifications

What We Are Looking For

Essential Requirements:

• 7+ years of experience in B2B marketing with demonstrated expertise in client growth, cross-sell campaigns, and product marketing
• Proven track record of developing and executing successful expansion strategies that drive retention and generate revenue from existing clients
• Strong analytical skills with the ability to interpret data and optimise campaigns based on performance metrics Experience managing, and delivering on, marketing initiatives targeting tangible growth objectives
• Strong product marketing background with experience in positioning, messaging, and go-to-market strategy
• Excellent written and verbal communication skills with the ability to craft compelling narratives for complex solutions and translate features into business value
• Experience conducting client research, competitive analysis, and stakeholder interviews
• Experience with marketing automation platforms and CRM systems (Salesforce)
• Bachelor's degree in marketing, Business, or related field

Key Competencies:

• Strategic thinking with the ability to synthesise complex technical information into clear, compelling commercial messages that resonate with business stakeholders
• Collaborative mindset with proven ability to work effectively across cross-functional teams
• Data-driven decision making with fluency in marketing analytics and performance measurement
• Adaptability and resilience in a fast-paced, dynamic environment
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Commercial focus with deep understanding of how marketing activities drive revenue growth from existing clients
• Customer-centric approach with deep empathy for existing client needs, challenges, and expansion potential

About Us

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions - delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

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