Product Category Manager

Bupa Dental Care; Bradley Stoke; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare provider is seeking a Product Category Manager to lead category strategies for areas such as implants and cosmetic dentistry. This role involves managing product lifecycles, ensuring customer-focused innovations, and collaborating across teams. Ideal candidates will have strong product management experience and commercial awareness, with the possibility of hybrid working arrangements. Excellent benefits include generous holiday and healthcare options.

Benefits

25 days holiday

Discounts on retail and gym membership

Bespoke healthcare plan

Mental health support

Cycle to work scheme

Qualifications

• Strong experience in a product or commercial management role, ideally in healthcare or service-led environment.
• Ability to develop strategies that meet customer needs and drive differentiation.
• Experience in navigating regulated environments and understanding quality and compliance.

Responsibilities

• Develop category strategy and roadmap to drive growth.
• Lead cross-functional teams and manage product lifecycle.
• Own pricing and promotional strategy for the category.

Skills

Product management experience

Category management

Commercial awareness

Strategic thinking

Collaboration skills

Communication skills

Job description

Product Category Manager

Full-time, Permanent

Hybrid role with occasional travel to our offices in Bristol, London & Manchester

The Role

At Bupa Dental Care our Product Category Managers lead the strategy and execution for high-impact categories including implants, orthodontics, and cosmetic dentistry – unlocking growth opportunities, driving performance, and bringing innovation that transforms both patient and clinician experiences.

Acting as a key interface between internal teams and external suppliers, the role ensures the delivery of compelling, customer-focused product ranges and continuous commercial and customer improvements across the product category.

Responsibilities

• Provide strategic and tactical ownership of your product category, developing the category strategy and roadmap to drive long-term growth and commercial success.
• Act as the senior subject matter expert for the category, using data, customer insight, and market intelligence to shape decision-making and innovation.
• Lead the development and execution of category plans that deliver against key business KPIs, including revenue, margin, customer satisfaction, and market share.
• Take full accountability for the end-to-end product lifecycle including introduction of new products and services and in-life management of existing products and services.
• Own, track and report on category performance KPIs – understand and work to improve key commercial performance metrics including cost, margin and customer experience.
• Champion a customer-first approach, using qualitative and quantitative insight to improve experience, drive advocacy, and inform product development.
• Influence and collaborate effectively across the organisation, ensuring alignment with Marketing, Operations, Legal, Compliance, Finance, and Clinical teams.
• Build and manage strategic supplier and partner relationships to drive value, quality, innovation, and cost efficiency.
• Own pricing and promotional strategy for the category, underpinned by rigorous commercial and competitor analysis.
• Lead and inspire cross-functional teams (both direct and matrix), fostering a high-performance culture and developing capability across the functions.

Skills/Experience

• Strong experience in a product, category, or commercial management role, ideally within a customer-focused or service-led environment; these roles will focus specifically on one of the following areas: implants and complex oral surgery, clear aligners and orthodontics, or cosmetic dentistry. Healthcare or clinical exposure is advantageous.
• Proven ability to develop and deliver strategies that meet evolving customer needs, drive differentiation, and translate vision into high-quality service delivery.
• Commercially confident – able to balance customer value, operational delivery, and financial performance in line with brand standards and business goals.
• An effective and engaging communicator who can influence, challenge, and collaborate across multiple levels and functions.
• Strategic thinker with a practical mindset – focused on outcomes, solutions, and continuous improvement.
• Strong team orientation, with a collaborative approach and a focus on creating a positive, inclusive working environment.
• Experienced in navigating regulated environments and understanding the importance of quality, compliance, and governance.
• Skilled in working within matrixed organisations, bringing teams together and aligning efforts to deliver shared objectives.

Benefits

• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance.
• Health Trust – a bespoke employee private healthcare plan providing cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance – an annual allowance redeemable against a menu of Bupa healthcare products.
• Early access to earned wages through Wagestream.
• Cycle to work scheme.
• And many more – just ask.

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations.

Bupa Dental Care is an equal opportunities employer.

We champion diversity and understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.