PR Marketing Manager

Blu Digital; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A luxury fragrance company in London is seeking a PR Manager to enhance brand visibility and market presence. The ideal candidate will have a strong background in PR and media relations, exceptional communication skills, and the ability to craft compelling brand narratives. Responsibilities include managing media relationships, influencer engagement, and event planning. This is an exciting opportunity for someone passionate about the fragrance industry.

Qualifications

• Proven track record in PR and media relations within the fragrance or luxury goods industry.
• Exceptional communication and networking skills.
• Strategic thinker able to align initiatives with brand values.

Responsibilities

• Craft and expand the brand's narrative and market presence.
• Foster strong relationships with key media outlets and influencers.
• Drive the creation and pitching of compelling brand stories.
• Manage influencer engagement programs and execute strategic partnerships.
• Oversee event planning and collaborate on advertising campaigns.

Skills

Excellent communication skills

PR and media relations experience

Networking skills

Strategic thinking

Job description

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My client is an esteemed company in the luxury fragrance sector and is searching for a vibrant and innovative PR Manager to become part of the team. This role presents an ideal opportunity for individuals with a fervent passion for the industry and a demonstrated history of elevating brand visibility and interaction.

The role will be integral in crafting and expanding the brand's narrative and market presence. You'll be responsible for fostering strong relationships with key media outlets, influencers, and industry figures. Your expertise will drive the creation and pitching of compelling brand stories to secure significant media coverage and endorsements. Additionally, managing influencer engagement programs, executing strategic partnerships, overseeing seamless event planning, and collaborating on traditional advertising campaigns will all be part of your instrumental contributions to the brand's ongoing success in the competitive fragrance market.

Ideally, you will have a proven track record in PR and media relations within the fragrance, publishing or luxury goods industry. you will have exceptional communication and networking skills and be a strategic thinker with the ability to align initiatives with brand values.