PPC Manager

Yolk Recruitment; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A recruitment agency in the United Kingdom is seeking an experienced Amazon Ads Specialist. The ideal candidate will manage and optimise Amazon PPC campaigns, conduct keyword research, and analyse advertising data to improve performance. This role offers the opportunity to work in a hybrid model from a modern office in Cardiff and contribute to a growing eCommerce-focused business with a supportive team culture and competitive salary.

Benefits

Competitive salary

Performance-related incentives

Ongoing training and development

Qualifications

• Proven experience managing Amazon Ads campaigns.
• Strong understanding of marketplace trends and optimisation best practices.
• Confident with data analysis and interpreting reports.

Responsibilities

• Plan and optimise Amazon PPC campaigns.
• Conduct detailed keyword research and bid optimisation.
• Monitor campaign performance and refine activities.

Skills

Data analysis

PPC strategy

Keyword research

Campaign optimisation

Amazon Seller Central

Market trends understanding

Job description

About the Role

Our client, a rapidly growing eCommerce‑focused business based in Cardiff, is looking for an experienced Amazon Ads Specialist to join their performance marketing team. This is a fantastic opportunity for someone with a deep understanding of Amazon's advertising ecosystem who can take ownership of PPC strategy, optimisation, and reporting to drive measurable growth.

Key Responsibilities

• Plan, execute, and optimise Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Conduct detailed keyword research, competitor analysis, and bid optimisation to maximise ROAS and improve visibility.
• Monitor daily campaign performance and identify opportunities to scale or refine activity.
• Work closely with eCommerce, content, and product teams to support listings, A+ content, and overall marketplace strategy.
• Analyse sales and advertising data, producing insightful reports and recommendations for continuous improvement.
• Test new ad types, targeting strategies, and promotional tactics to stay ahead of competition.
• Manage budgets effectively and deliver consistent performance against KPIs.

About You

• Proven experience managing Amazon Ads campaigns (brand or agency side).
• Strong understanding of Seller Central / Vendor Central, marketplace trends, and PPC optimisation best practices.
• Confident with data analysis, including ability to interpret reports and draw actionable insights.
• Highly organised, proactive, and results‑driven.
• Experience with Amazon DSP (desirable but not essential).
• Comfortable working in a fast‑paced environment with multiple product lines.

What's on Offer

• Competitive salary and performance‑related incentives.
• Hybrid working from a modern Cardiff office.
• Opportunity to shape the Amazon strategy for a growing and ambitious business.
• Supportive team culture with ongoing training and development.