Planning Director

Aspire; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A media agency in Greater London is seeking an experienced professional to lead the management of key client accounts. You will drive the full campaign lifecycle, ensuring strategies align with client goals while collaborating with senior leadership and international teams. With over 6 years in media planning and buying, you should excel in client relationship management and possess strong analytical skills. This role offers opportunities for growth within the dynamic media landscape.

Qualifications

• 6+ years' experience in media planning and buying, ideally from an agency environment.
• Proven experience leading client relationships and managing senior stakeholders.
• Strong understanding of digital media, with exposure to offline channels a plus.

Responsibilities

• Lead the day-to-day management of key client accounts.
• Own the full campaign lifecycle from briefing to reporting.
• Plan and deliver integrated campaigns across multiple channels.

Skills

Media planning and buying

Client relationship management

Data analysis

Strong communication skills

Negotiation skills

Job description

The Role

• Lead the day-to-day management of key client accounts, acting as a trusted senior contact
• Own the full campaign lifecycle, from briefing and strategic planning through to buying, delivery and reporting
• Work closely with senior leadership to shape media strategies aligned to client objectives
• Plan and deliver integrated campaigns across digital and selected offline channels, including print, OOH, TV and radio
• Build strong relationships with media owners and partners to secure effective media solutions
• Run regular client meetings, performance reviews and strategic updates
• Collaborate with international teams to deliver multi-market activity
• Support new business pitches and identify opportunities for account growth

The Candidate

• 6+ years' experience in media planning and buying, ideally from an agency environment
• Proven experience leading client relationships and managing senior stakeholders
• Strong understanding of digital media, with exposure to offline channels a plus
• Confident translating client briefs into clear, effective media strategies
• Analytical and comfortable working with data, reporting and performance metrics
• Strong communication, presentation and negotiation skills
• Interest or experience in financial services, B2B or business media is beneficial, though full training will be provided