Paid Social Manager

Indigo; Metropolitan Borough of Solihull; On-site; GBP 40,000 - 60,000; Full time

Job summary

A vibrant jewellery start-up is seeking a Performance Marketing Lead to shape and own its Paid Social marketing strategy. In this standalone role, you will lead performance marketing efforts, manage campaign budgets, and analyse metrics across various platforms. The ideal candidate has proven experience with Paid Social strategies, particularly on Meta platforms, and a solid background in Google Ads. This position offers the chance to make a significant impact in a fast-growing environment.

Qualifications

• Proven experience leading Paid Social strategy, particularly across Meta platforms.
• Experience with Google Ads (Search, Shopping, Display).
• Strong analytical skills with confidence in Excel and Google Analytics.
• Experience testing and scaling non-Meta channels like TikTok and YouTube.
• Excellent communication and collaboration skills.

Responsibilities

• Own and evolve the performance marketing strategy.
• Plan, implement and optimise paid social campaigns.
• Manage budgets to deliver strong revenue and ROI.
• Analyse performance and provide actionable insights.
• Partner with leadership to support brand objectives.

Skills

Leading Paid Social strategy

Experience with Google Ads

Hands-on delivery

Strong analytical skills

Performance-led mindset

Testing non-Meta channels

Feed management tools

Commercial acumen

Creative testing

Communication skills

Tools

Excel

Google Analytics

Attribution tools

Reporting dashboards

Job description

Role Overview

This is a standalone role and a key hire for us, you'll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long‑term. You'll work closely with our Leadership team to own Paid Social end‑to‑end.

Key Responsibilities

• Own and evolve Indigo Lune's performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
• Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
• Manage the full funnel across paid social and search, from ideation through to execution and reporting.
• Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
• Drive a culture of test, learn, and optimise across media, messaging and creative.
• Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
• Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
• Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
• Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
• Navigate attribution challenges (post‑iOS14 and beyond), using the right data to inform spend and scale efficiently.
• Use tools and automation where possible to improve campaign efficiency, reporting and budget pacing.
• Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.

Qualifications

• Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
• Experience with Google Ads (Search, Shopping, Display).
• A blend of strategic thinking and hands‑on delivery, someone who is happy to roll up their sleeves and build from scratch.
• Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
• A performance‑led mindset and ability to track and report results confidently against forecasts.
• Experience testing and scaling non‑Meta channels (e.g. TikTok, YouTube, Pinterest).
• Familiarity with feed management and automation tools to streamline workflows.
• Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
• Passion for creative testing, someone who understands the role of content in performance.
• A curious, self‑starting mindset, someone excited by the idea of building something from the ground up.
• Excellent communication and collaboration skills, able to work cross‑functionally and influence stakeholders at all levels.

About Indigo Lune

Indigo Lune is Lounge's sister brand and an exciting start‑up making waves in the jewellery world. Vibrant, dynamic and fast‑growing, we're on a mission to become a leading name in the industry. From statement rings and chic necklaces to elegant bracelets and unique hand chains, we pride ourselves on crafting jewellery that truly stands out. As a smaller, closely‑knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand.