Paid Social Manager

Smile Digital Talent; Manchester; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A digital marketing agency in Manchester is seeking a Senior Paid Social Manager to develop and execute paid social strategies. The ideal candidate will balance creative thinking with performance metrics, managing campaigns on platforms like Meta, TikTok, and LinkedIn. This role offers hybrid working conditions and the chance to impact the agency's growth significantly. If you're passionate about combining creativity and data-driven strategies, apply now.

Qualifications

• Experience in developing paid social strategies based on audience insights.
• Ability to manage paid campaigns across multiple platforms.
• Strong understanding of performance metrics and optimization.

Responsibilities

• Create and implement paid social strategies from scratch.
• Manage campaigns across various platforms including Meta and TikTok.
• Optimize campaigns daily and refine audiences.

Skills

Strategic thinking

Data interpretation

Campaign management

Creative thinking

Paid social media experience

Job description

Senior Paid Social Manager Manchester (Hybrid 2 days per week in office)

Meta | TikTok | LnkedIn | YouTube | Paid Social Strategy and activation | Performance andcreativity

We are looking for a Paid Social Manager who knows more than how to push buttons in Ads Manager, but how to think strategically, interpret data intuitively, and translate platform mechanics into real commercial impact. Someone who can balance creative thinking with performance. Someone who understands that great paid social is part science, part storytelling.

Our client has built a strong reputation for blending culture, creativity, and conversion, delivering paid social campaigns that connect emotionally and drive measurable results. They are scaling fast, and need a Paid Social Manager who wants to lead from the front, shape ideas, and elevate paid social both as a discipline and as a commercial driver.

This is a role that will have big impact, with space to experiment, influence and grow.

Your role will involve :

• Developing paid social strategies from scratch based on audience insights, funnel needs, and platform behaviour
• Managing paid campaigns end to end across Meta, TikTok, LnkedIn and YouTube (plus new channels as they emerge)
• Executing and optimising campaigns daily, budget pacing, bid adjustments, audience refinement, creative iteration, and st...