Multichannel Marketing Manager – Optics & Hearing Care

M&S Opticians; Birmingham; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading optical and hearing care provider in Birmingham is seeking a Marketing Manager to enhance their brand and generate appointments. The role involves developing and implementing effective marketing strategies in collaboration with the Head of Marketing. Strong communication skills and experience with digital and CRM campaigns are essential for success. Candidates should be organised and able to manage external agencies, contributing to a customer-centric marketing approach.

Qualifications

• Experienced marketeer in a fast-paced marketing environment.
• Ability to meet deadlines and plan campaigns across multiple channels.

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy.
• Report to key stakeholders on marketing activity.
• Manage a number of external agencies including digital and design.

Skills

Experience in B2C marketing

Strong communication skills

Ability to manage digital and CRM campaigns

Organisational skills

Job description

A leading optical and hearing care provider in Birmingham is seeking a Marketing Manager to enhance their brand and generate appointments. The role involves developing and implementing effective marketing strategies in collaboration with the Head of Marketing. Strong communication skills and experience with digital and CRM campaigns are essential for success. Candidates should be organised and able to manage external agencies, contributing to a customer-centric marketing approach.