Media Planning Director

ZipRecruiter; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading media planning agency is seeking a talented Media Planning Director to join their OpenDoor Strategy Planning team in London. The successful candidate will develop communications strategies, drive business growth, and craft compelling narratives based on consumer insights. The role demands expertise in both digital and traditional media channels and strong communication skills. This is a unique opportunity to innovate in the entertainment marketing space.

Qualifications

• Experienced media professional with an advanced understanding of media channels and planning best practices.
• Proficient in understanding consumer behavior and media landscape.
• Excellent communication and storytelling skills.

Responsibilities

• Develop comprehensive customer journeys for clients.
• Translate insights into actionable strategies for media planning.
• Build strong media owner relationships and deliver compelling brand narratives.

Skills

Expertise in media channels and planning best practices

Understanding of the Purchase Journey

Knowledge of media market trends

Understanding of consumer behavior

Excellent communication skills

Passion for innovation

Knowledge of digital and traditional media channels

Job description

Job Description

We are seeking a talented and driven Media Planning Director to join our dynamic OpenDoor Strategy Planning team. In this role, you will play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving entertainment landscape. You will be the voice of the consumer, translating insights into actionable strategies that drive business growth. You will be responsible for developing comprehensive customer journeys, uncovering compelling brand narratives, and building the blueprint for effective media plan development.

Skills and Experience:

• Experienced media professional or connections planning and an advanced understanding of media channels, channel ecosystems and planning best practices.
• Have an advanced understanding of the Purchase Journey thinking and planning philosophy across all client work. Including being an expert in a broad set of internal tools, as well as external tools to build a deep understanding of the consumer, the client’s business and its specific opportunities.
• Have an expert overview of the media market landscape (across EU), trends and start to build media owner relationships.
• A deep understanding of consumer behavior within media, particularly channels relevant to entertainment marketing.
• A knack for simplifying the complex, translating data and insights into clear, compelling written narratives.
• Excellent written and verbal communication skills - you can clearly articulate your ideas and influence decisions.
• A passion for innovation and challenging the status quo with a positive, constructive approach.
• Depth of knowledge of both digital and traditional media channels and how to effectively deploy them across a campaign.