Marketing Product Manager

Michael Page (UK); Nottingham; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading financial services company seeks a Product Marketing Manager to drive acquisition and retention strategies. The role involves executing marketing plans for lending and savings products, collaborating cross-functionally, and leveraging data insights to enhance campaign effectiveness. This hybrid position offers a competitive salary and benefits.

Qualifications

• Strong experience managing campaigns across digital and social channels.
• Ability to develop long and short-term marketing plans.
• Proficiency in analysing data and metrics for decision making.

Responsibilities

• Support development and execution of product marketing strategy.
• Plan and deliver product marketing campaigns across multiple channels.
• Ensure consistent messaging across all marketing channels.

Skills

Strategic thinking

Market understanding

Campaign management

Data analysis

Communication

Job description

• Hybrid working
• Salary up to 60k + bonus

About Our Client

Financial Services

Job Description

• Support the development and execution of the product marketing strategy to drive acquisition, engagement, and retention across all relevant channels (Branches, Digital and Intermediaries)
• Support the product/proposition-led activation of the rebrand.
• Drive the planning, execution, and delivery of product marketing plans for lending and/or savings that help to deliver against agreed business priorities for example:
  • Define customer value propositions for target audience.
  • Define target market segments and buyer personas.
  • Plan and execute go-to-market strategies for new product launches and support on-going product and campaign management.
  • Plan and deliver product marketing campaigns end to end across multiple channels (B2B & B2C), including digital, social, PR, events, email and branch network, liaising with third parties and agencies as appropriate.
  • Provide expert consultancy where appropriate to advise the business on alternative communications activities where it will deliver best results of cost efficiencies.

Ensure consistent messages across all marketing channels and materials with a clear integrated communication strategy

The Successful Applicant

• Ability to think strategically and develop long and short-term product marketing plans that drive business growth.
• Understanding of market dynamics for savings and mortgages, customer needs and the competitive landscape.
• Strong understanding of customer behaviour and the latest marketing trends to influence marketing planning.
• Strong experience of managing campaigns across all channels, particularly digital and social channels with demonstrable track record of delivering results and ROI
• Proficiency in analysing data and metrics to inform decision making.
• Exceptional communicator with the ability to collaborate cross functionally at levels

What's on Offer

2 days office based (Nottingham)

Salary up to 60k + bonus + bens