Marketing Officer

Circle Health Group; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A healthcare organization in Birmingham seeks a Marketing Coordinator to support the implementation of marketing plans and stakeholder engagement. Responsibilities include enhancing GP referrals and coordinating local initiatives. The ideal candidate has project management skills and a good understanding of the marketing communications mix. The role offers competitive salaries and extensive employee benefits, including a private pension scheme and healthcare coverage.

Benefits

25 days holiday per year

Private Pension Scheme

Private Healthcare Scheme

Friends & Family Hospital Discounts

Industry leading training and development opportunities

Responsibilities

• Support implementation of the stakeholder marketing plan to increase GP referrals.
• Measure and implement national marketing multi-channel tactics.
• Create an annual open events schedule aligning with growth plans.
• Develop Consultant specific materials to maximise local opportunities.
• Liaise with Primary Care Liaison Manager for GP seminars and events.
• Ensure effective creative briefs while complying with media production policies.

Skills

Good influencing skills and ability to engage and manage stakeholders

Knowledge of marketing communications mix and promotional material development

Strong project management skills

Good analytical skills and verbal/written communication skills

Team working

Problem solving

Job description

Qualifications

• Good influencing skills and ability to engage and manage stakeholders
• Knowledge of marketing communications mix and promotional material development
• Strong project management skills
• Good analytical skills and verbal/ written communication skills
• Team working
• Problem solving

Responsibilities

• To support the implementation of the stakeholder marketing plan for selected site/sites through promotion of national product/services and consultants to increase GP referrals, Consultant caseload, and to develop regional/local product and service initiatives in response to market conditions to maximise business growth.
• Support the implementation and measurement of national and hospital marketing multi-channel tactics and plans, including website, social media and offline activity
• Support the creation of an annual open events schedule in line with hospital growth plans, take the lead in organising and where appropriate, attendance at the events
• Support the Sales and Marketing Manager in the development of Consultant specific materials to maximise local opportunities
• Liaise with the Primary Care Liaison Manager to support GP seminars, study days and other GP related events including provision of sales tools and materials
• Work with CHG design studio to ensure effective creative briefs and minimise wastage, complying with CHG media production policies and branding

Salary & Benefits

Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including: 25 days holiday per year + bank holidays, increasing to 30 days with service; Private Pension Scheme; Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions; Friends & Family Hospital Discounts; Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay; Non-contributory life insurance; Staff engagement hub with access to discounts and extensive rewards and voluntary benefits; Access to resources, tools and services to support your wellbeing; Employee recognition programmes; Industry leading training and development opportunities; …and much more!

Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more. Circle Health Group are proud to be a Gold member of the Armed Forces Covenant, and we welcome applications from members of the Armed Forces Community. We are also part of The Valuable 500 and we pride ourselves in being a Disability Confident Employer. We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.