Marketing Manager EMEA

JAC Recruitment (UK) Ltd.; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A prominent fashion brand is seeking a Marketing Brand Manager to drive marketing strategies across EMEA. The role involves managing day-to-day marketing operations, collaborating with various teams, and leveraging digital media to enhance brand awareness. Ideal candidates should have over 10 years of experience in the European fashion industry with a strong understanding of strategic marketing and brand management.

Qualifications

• 10+ years of relevant marketing experience in the European fashion industry.
• Proven experience in core brand management.
• Ability to turn insights into marketing actions.

Responsibilities

• Oversee EMEA Marketing Programs and influencer relationships.
• Drive consumer marketing functions like social media and PR.
• Analyze market trends to identify business opportunities.

Skills

Strategic marketing skills

Digital marketing expertise

Presentation and storytelling skills

Consumer behavior analysis

Strong organizational abilities

Job description

Summary of Job Purpose

We are on a mission to grow the most Iconic Premium Fashion brand in EMEA. We are looking for a highly skilled and passionate Marketing Brand Manager to help us do something bold, challenging and rewarding. If you are a curious, creative, thoughtful, ambitious marketer and if you want grow professionally and be inspired, apply today.

Marketing Manager will be working closely with the EMEA CBO to build and execute plans laddering up to long-term brand strategies to help drive growth. This role requires an experienced marketer who is highly digitally minded and has executed integrated brand awareness campaigns across an array of marketing channels to drive awareness and revenue in both Retail/Digital and Indirect Channels. She/he will also be responsible for Public Relations, Influencer relationships, Social Media and Advertising.

Responsibilities

• Oversee and manage the day to day responsibilities and activations of all of their EMEA Marketing Programs: This also includes, but is not limited to, relationships with influencers, celebrities, brand ambassadors and external agencies
• Drive cross functional plans for all consumer marketing functions, such as social media, PR and creative planning to maximize Global Marketing assets and programming
• Collaborate with the Retail and Ecommerce units to create unique programming that helps connect with consumers and drive brand awareness in EMEA specifically but also globally
• Drive the connection between our Global Marketing assets and commercial product launches in the EMEA while working collaboratively with the Global Marketing team.
• Create the strategic and growth plans for our indirect channels working directly to execute marketing programs with our wholesale key accounts
• Oversee the budget for EMEA Marketing activation
• Partner with external agency to set communication strategies and develop advertising platforms/executions that maximize business results.
• Participate in cross-functional teams that may include Sales, Finance, and Merchandising to develop and manage marketing objectives, goals and strategies
• Assisting with the tracking and management of brand business performance. Analyze and report market and competitor trends to identify core business threats / opportunities, working with division and market sales teams. Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future
• Establish reporting systems and prepare monthly marketing activities packages to be share with Global HQ

Your Experience

• Strong knowledge of marketing principles, as well as strong strategic skills.
• Solid experience in strategy/brand development, including brand positioning and brand building activities. Ability to turn insights into marketing actions and recommendations
• Must be results-oriented, organized, demonstrating the ability to lead and motivate others.
• Must be digital first in thinking. Should have deep understanding of overarching media & digital platforms and campaigns and how to leverage against brand’s strategic touchpoints.
• Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally and externally (e.g. in front of key customers, PR events etc.).
• Strong understanding of consumer behavior, motivations and insights to drive solutions
• Resiliency to deal with ambiguity and lead through change
• Experience working in an international environment

• 10+ years of relevant marketing experience in European fashion Industry
• Marketing management / brand management in consumer goods requires
• Experience in Premium brands preferred
• Experience in Startup, upcoming brands preferred
• Proven experience in core brand management role