Marketing Manager

The One Group; Northampton; On-site; GBP 50,000 - 55,000; Full time

Job summary

An innovative company is seeking a Marketing Manager to lead its marketing efforts and drive growth in international markets. This role offers the opportunity to shape the marketing function within a dynamic team, focusing on digital marketing strategies across various platforms. You'll be responsible for developing multi-channel marketing strategies, managing an in-house team, and creating engaging content that resonates with diverse audiences. With a competitive salary and a collaborative environment, this position is perfect for someone looking to make a significant impact in a fast-paced industry.

Benefits

Flexible working arrangements

Professional development opportunities

Performance-related bonus

Collaborative team environment

Qualifications

• Proven experience in a marketing role in a B2B, product-led business.
• Experience managing an in-house team of marketeers between 4-10 people.
• Experience with digital marketing to international markets.

Responsibilities

• Develop and implement multi-channel marketing strategies aligned with business goals.
• Manage and optimise the company's digital presence with an in-house team.
• Analyse campaign performance and report on ROI using tools like Google Analytics.

Skills

B2B Marketing

Digital Marketing

Content Creation

SEO

PPC

Social Media Management

Market Analysis

Tools

Google Analytics

CRM Systems

WooCommerce

eBay

Amazon

Job description

Marketing Manager

Location: Northampton
Salary: £50,000 - £55,000 + benefits
Job Type: Full-Time, Permanent

Ready to lead marketing for a global, innovation-driven brand?

Are you comfortable in an SME environment, reporting to the MD, managing an in-house marketing team and managing the marketing budget to drive international digital marketing for a product based business?

We're looking for a dynamic Marketing Manager to drive growth, inspire a talented team, and take marketing performance to new heights.

Operating in the fast-paced world of professional equipment and solutions, this business supplies game-changing products to businesses across the globe - and they're looking for someone as ambitious as they are.

Key Responsibilities:

• Develop and implement multi-channel marketing strategies aligned with business goals
• Manage and optimise the company's digital presence (website, PPC, SEO, email marketing, social media) with an in-house team.
• Help grow international markets through targeting and advertising to international markets particularly across Europe, Canada, Australia, New Zealand.
• Create engaging content including blogs, case studies, videos, and product marketing materials (with the in-house team).
• Plan and execute product launches and promotional campaigns for products.
• Coordinate and attend trade shows, exhibitions, and industry events.
• Work closely with sales and operations teams to align marketing efforts with commercial objectives.
• Analyse campaign performance and report on ROI using tools like Google Analytics, CRM systems, and social media insights.
• Monitor market trends and competitor activity to inform strategy.

You bring:

• Proven experience in a marketing role in a B2B, product-led business.
• Comfortable in an SME environment.
• Experience managing an in-house team of marketeers between 4-10 people.
• Experience with eCommerce websites (WooCommerce) + 3rd party marketplaces like eBay + Amazon.
• Experience with digital marketing to international marketing.
• Experience marketing to multiple audiences internationally.
• Comfortable working both strategically and tactically in a fast-paced environment.

In return you get:

• A key role in a growing, innovative company with global reach
• Autonomy to shape the marketing function and make a real impact
• Collaborative and supportive team environment
• Competitive salary and performance-related bonus
• Flexible working arrangements (office-based with some remote work)
• Opportunities for professional development and growth