Marketing Manager

Jobs For All; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A B2B marketing agency in London is seeking an experienced marketing professional to produce high-quality LinkedIn content. The role requires familiarity with the legal and accountancy sectors, the ability to create engaging posts from existing resources, and collaborate on multiple campaigns for 2024. Strong skills in content planning and project coordination are essential.

Qualifications

• Experience in marketing for B2B professional services, especially law and accountancy.
• Proven ability to produce high-quality LinkedIn content.
• Strong content planning and project coordination skills.

Responsibilities

• Produce weekly LinkedIn content to support marketing objectives.
• Convert existing content into suitable posts.
• Generate ideas for new content and plan its roll-out.

Skills

Experience in B2B marketing

Content production skills

Project coordination

Job description

Overview

We’re looking for an experienced marketing professional to help produce weekly LinkedIn content to support our 2024 marketing objectives. Our target market is business development and marketing leaders in B2B professional services firms (mostly law firms and accountancies), so familiarity with this sector is key. We offer client feedback programmes and brand tracking services, conducted via online surveys and 1-2-1 interviewing. We have three main campaigns set for the year and need high quality posts (text, visual and video) for each. One element of this is a book which is written but not yet published, which will be a source of much of the content, alongside brand and benchmarking initiatives. The role is partly to convert existing content into suitable posts, but also to help generate ideas for new content, plan roll-out alongside other elements such as events, and coordinate production of videos.

Responsibilities

• Produce weekly LinkedIn content (text, visual and video) to support the company’s 2024 marketing objectives.
• Convert existing content into suitable LinkedIn posts.
• Generate ideas for new content and plan its roll-out alongside other elements such as events.
• Coordinate production of videos.
• Support content sourcing from the published book and brand/benchmarking initiatives.
• Collaborate with teams to ensure alignment with three main campaigns for the year.

Qualifications and Skills

• Experience in marketing for B2B professional services, with familiarity in sectors such as law firms and accountancies.
• Proven ability to produce high-quality LinkedIn content (text, visuals, and video).
• Strong content planning, ideation, and project coordination skills.
• Ability to work with content derived from books and brand/benchmarking initiatives.