Marketing Manager

ABL; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global organization in Central London is seeking a Marketing Manager for Talent & Employer Brand Strategy. This role involves leading talent attraction strategies and creating compelling messaging that resonates globally. The ideal candidate will have over 5 years in marketing with expertise in audience segmentation and campaign testing. A collaborative mindset and strong data analysis skills are essential. This is a full-time, in-office position with a contract duration of 5 months.

Qualifications

• 5+ years of experience in marketing, specifically in audience segmentation and campaign testing.
• Proven experience in employer branding or talent attraction strategies.
• Ability to drive campaign decisions based on data and audience insights.

Responsibilities

• Lead the development and execution of global talent attraction strategies.
• Collaborate with internal teams to align campaigns with business goals.
• Create targeted attraction campaigns across various platforms.

Skills

Marketing strategy execution

Audience segmentation

Data-driven decision making

Stakeholder management

Campaign testing

Creative storytelling

Tools

Excel

Tableau

Job description

Overview

Job Title: Marketing Manager - Talent & Employer Brand Strategy

Location: Central London (5 days per week in-office)

Contract: 5 months (Daily rate: 368 - 409)

Start Date: ASAP

We are looking for a strategic and innovative Marketing Manager to join a global employer brand and communications team. This is a fantastic opportunity to lead large-scale, insight-driven talent attraction strategies across Europe, MENA, and APAC. You will shape how a world-class organisation presents itself to future talent, developing compelling messaging, campaigns, and content that resonates globally. Working in a highly collaborative environment, you will bring together internal research, stakeholder input, and data analysis to drive engagement, brand visibility, and hiring success.

Key Responsibilities

• Lead the development and execution of global talent attraction and employer brand strategies.
• Translate market research, stakeholder insights, and data into actionable communication plans.
• Collaborate with internal teams across Recruitment, Marketing, PR, HR, and Leadership to align campaigns with business goals.
• Craft audience personas and tailor messaging to candidate motivations across job families and regions.
• Develop and scale the company\'s Talent Value Proposition (TVP), ensuring messaging consistency across all touchpoints.
• Create and manage targeted attraction campaigns across multiple platforms - web, social media, events, and digital content.
• Recommend innovative marketing channels and creative strategies to reach diverse talent pools.
• Promote employee advocacy programmes and support internal culture initiatives.
• Drive experimentation through structured A/B testing and campaign analytics.
• Present key metrics and campaign performance insights to senior stakeholders.

Ideal Candidate Will Have

• Strong experience building and executing complex marketing strategies, ideally in global or large-matrix organisations.
• 5+ years in marketing, with specific experience in audience segmentation and campaign testing.
• Expertise in employer branding or talent attraction strategies.
• Proven ability to use data and audience insights to drive campaign decisions and improvements.
• Excellent stakeholder management, with experience presenting to senior leadership.
• A track record of delivering cross-functional marketing programmes with multiple stakeholders.
• Experience using tools like Excel and Tableau to interpret data and produce reports.
• Familiarity with integrated lead-generation tactics: events, webinars, email campaigns, and CRM alignment.
• A passion for innovation, creative storytelling, and purpose-driven brand messaging.

Preferred Background

• 5+ years in marketing, with specific experience in audience segmentation and campaign testing.
• Experience influencing EVP/TVP messaging across international markets.
• A collaborative mindset with a strong sense of ownership, initiative, and adaptability.
• Deep interest in workplace culture, internal communications, and employee engagement.

Why Apply?

This is an excellent opportunity to work at the intersection of strategy, creativity, and impact, supporting the growth of a global business by attracting the right people at the right time. You\'ll be part of a forward-thinking, insight-led team with the freedom to bring new ideas to the table and see them through to delivery. European travel may be required.